Browsing Category

Industry Events

Industry Events, Products

Dutch Lily Days Here We Come!

Floral.today has been asked to be part of the press trip covering Dutch Lily Days, happening June 6-9, 2017!

We couldn’t be more excited to make our way through the beautiful Netherlands, seeing what some of the top dutch lily breeders and exporters have been working on to expand the beautiful lily sector of our industry.

All the information about Dutch Lily Days can be found at their website along with the 13 lily companies participating or you can click on the brochure below for more info.

Dutch Lily Days Brochure

The promoters of Dutch Lily Days will be taking us on a 3 day floral adventure to see 13 major lily breeders and exporters. The group of press will get to experience all the new varieties that the companies have to offer, while also being educated on the growth and continual expansion of lily development in the Netherlands.

Keep an eye on all the Floral.today social media as June rolls along to experience our adventure with all the new varieties and innovations that the Netherland lily market is creating for you!

Thank you for inviting Floral.today along, we can’t wait to share all the lily fun with our followers.

Till next time,

Feature Designer, Floral Companies, Floral Couture, Industry Events

Floral Designers That Flourished Throughout 2016

Captivating, Inspiring, Trendsetting.

These are just a few words that can be used to describe some of our favorite floral designers of 2016.

We at Floral.today love being completely engrossed in a good floral educational moment or the perfect floral design and these designers hit those marks for us.

These designers are just a few of a very long list of designers we appreciate but what set them apart is that they took 2016 with an iron fist and ran with it.


Přemysl Hytych
Měnín, Czech Republich

Website

Affiliations:
Floral Fundamentals

Social Media:

Like a whisper on the wind or a pin drop, Přemysl is one of those incredible designer that quietly shapes the view of the industry without you even knowing he’s there.

Floral.today had the pleasure of meeting this fascinating and very quiet designer at the Fusion Flowers Summer School in 2016 and with many thanks to Alison Bradley, Přemysl is one of our favorite designers to watch. From his teachings, floral.today has completely rethought our branding (Coming Soon) and how materials can be used across any style of design.

Přemysl has a technical skill and vision of flowers that can be found stretched across his refined fashion pieces and beautiful home interiors. You will see a lot more from this international award winning designer in 2017 as he is not only going to be teaching classes around the world but also working on a potential book!

SONY DSC SONY DSC 



Tamás Mezőffy
Dunakeszi, Hungary

Website

Affiliations:
Floral Fundamentals

Social Media:

Tamás is one of those designers where you gasp at the sheer detail of his designs whenever you get the pleasure of seeing them. Along with many of the world’s best, this reigning Europa Cup Champion showcases a mastery of the most beautiful floral details.

No matter the material, color or style, Tamás seems to explore the extent of what can be done with design.  floral.today is excited and intrigued what the wonderful designer is going to bring to the industry in the near future.



Harijanto Setiawan
Singapore

Website

Affiliations:
Floral Fundamentals

Social Media:


Book Purchase:
**A Mystical Floral Journey**

Harijanto has been snatching up international design awards since 2012, and in 2016 he hit a stride with even more awards and the release of his mesmerizing book ‘A Mystical Floral Journey‘.  Not only is Harijanto last year’s Fusion Flowers International Designer of The Year but his work has won him accolades from some of the floral world’s most prestigious stages such as the RHS Chelsea Flower Show and Singapore Garden Festival.

As a trained architect, you can see in Harijanto’s work a flair for wondrous construction and technique. His platinum winning design, ‘The Natural World’, took floral design to the limits and beyond by showcasing his expert grasp of floral design through perfect design and photography genius.

You can find this amazing designer at the Fusion Flowers Summer School in 2017, be aware that spots are limited!



Alex Choi
Seoul, South Korea

Website

Affiliations:
Floral Fundamentals

Social Media:
 

This Fleurop-Interflora World Cup reigning champion is the pure image of calm and collected in every video or image floral.today has ever seen of him. Alex brings a commanding level of calm control throughout his designs as you would expect from a world champion.

Even as the world champion Alex brings a level of humbleness in all his does, he can be found teaching at Floriat in Seoul, South Korea and presenting on stages around the world.

 


These two ladies have been taking a particular part of the floral industry by storm, and that would be social marketing and industry exposure. If you haven’t seen them across your social media yet, you must live under a rock.

Though they are known individually for a being great designers, that’s not what intrigued us in 2016. Holly and Sarah have mastered the one thing that the floral industry as a whole has struggled with, Marketing. These wonderful ladies may have different approaches to their social media and marketing but their success is a bright beacon that shines through to Floral.today and the many reaches of the floral industry.


Holly Heider Chapple
Virginia, USA

Website 

Chapel Designers

Social Media:



From Chaple Designers spreading beautiful designs across social media to her very own Hope Flower Farm, Holly Heider Chapple’s influence can be found across many levels of social media with a touch of warmth and personal perspective.

Holly Heider Chapple has succeeded where many in the floral industry don’t even know where to start with social media and marketing. With a focus on floral education, many respected industry faces can be found smiling on her social media along with the excited faces of students during classes. You are taken along for the ride for events, education and floral adventures  around the world as they happen.

With an international reach Holly has been able to bring her prospective and love for floral design a exposure that reaches a world wide audience. You can get your own slice of floral education at one of the many events Holly hosts at the Hope Flower Farm or presents around the world, just check out her website above to find the right educational fit for you.

Also get ready for the Chapel Designers NYC 2017 and Chapel Designers London 2017!




Sarah Campbell
Maryland, USA 

Website

Intrigue Experience


Social Media:



Sarah has taken the industry and social media with the popularization of the “Decadent Radial Mass Style” along with her devoted followers and students she has been able to make great strides with ‘The Intrigue Experience’ also.  From the opulent events and array of educators from The Intrigue Experience, you’d be hard pressed to not have Sarah cross your floral path at some point.

Sarah has brought a visibility to florists and consumers alike with her beautiful events and welcoming video’s showcasing some of her tips and tricks. Any given time you can find event inspiration or design tips posted on Sarah’s social media. She also has very present marketing to The Intrigue Experience that many industry events fall short of matching when it comes to advertising and getting the attention of educational events.

The Intrigue Experience has many educational events to offer in 2017 so get your spots booked now!


What floral designers were 2016 standouts in your opinion?

Who are you hoping to see more of in 2017?

Happy New Year!

Extra, Feature Designer, Floral Companies, Floral Couture, Industry Events, Products

A Floral Farewell to 2016!

As we end another year here at Floral.today we ask ourselves, 2016 how did you escape us so quickly? Floral.today will reflect over the month some of our floral high’s and lows of 2016, we welcome you to share how your year went and what you hope for in 2017.

This post will be short as we share just a quick taste of what’s coming in December!

 

Inspiring Floral Designs of 2016

– Our top floral design picks from 2016 strongly taking us into 2017! –

 

Designers That Flourished Throughout 2016

– They took our breath away with their design skill, confidence, and overall greatness leaving a mark in 2016! –

 

Make sure to share with Floral.today everything about your floral 2016 as we work through the holiday season!

Till December,

Siignature

Feature Designer, Floral Companies, Industry Events

Joseph Massie’s ‘Rosa’ Takes Our Breath Away!

As we all know when Joseph Massie is given a major project the world holds its breath. We here at Floral.today are more than excited to bring you some of the greatness he brought to us and Her Majesty the Queen to celebrate her 90th birthday.

Thank you to Joseph and the Royal Horticulture Society for sharing with Floral.today and our followers.

ROSA_JM_artwork

Queen’s 90th birthday floral celebration by award-winning artist unveiled at RHS Chelsea Flower Show

Joseph Massie, five-time RHS Gold Medal Winner, unveiled his spectacular floral installation at the RHS Chelsea Flower Show 2016 today, created to celebrate the 90th birthday of, RHS Patron, HM the Queen.

 JMCFS-41

Botanical artist, Massie, 27, from Liverpool, created a design that sees a swathe of 5,000 fresh-cut Avalanche roses from Meijer Roses and 1,000 preserved rose petals suspended in the air to create a romantic, sensory tunnel.

Massie’s floral tunnel, entitled Rosa, is 20 metres long by 10 metres wide and suspended four metres above the ground.

The project marks Massie’s first return to the Chelsea Flower Show since he achieved five successive RHS Gold Medals and four Best in Show Awards between 2009-2013. Joseph was the youngest person ever to achieve this feat.

JMCFS-48

Joseph Massie, botanical artist and designer of the Rosa installation, said: “I am thrilled to be back at Chelsea – and on a much a larger scale this time around.

“It is a huge honor to be commissioned by the Royal Horticultural Society to create an installation to celebrate Her Majesty the Queen’s 90th birthday.

He added: “I would be lying if I said I wasn’t a little bit nervous to know what Her Majesty’s verdict will be when she sees my installation for the first time!”

JMCFS-10

To create Rosa, Massie has used the finest preserved rose petals that appear rise up from the ground to a floral ceiling, strung on invisible threads. One side of the exhibit features petals in warm, summery pink tones, contrasting with softer apricot tones opposite – in keeping with this year’s RHS Chelsea Flower Show logo colours.

In matching tones, fresh-cut roses intertwine with the preserved petals as they rise, forming two fuller columns, which thicken and pool out as the florals reach the ceiling. Chunkier rose heads spill out overhead and the contrasting colours meet in the centre, making for a truly spectacular floral display.

 JMCFS-49 JMCFS-32

Massie, continued: “With my design, I wanted to create a sensory and immersive experience by presenting fresh rose blooms in a truly romantic and captivating way.

“I am so delighted with the final result and I really hope that the Queen, and all of this year’s visitors to Chelsea, will enjoy my exhibit.”

JMCFS-21

Five thousand flower blooms and five different types of rose varieties from Meijer Roses were used to create Massie’s exhibit, including Sweet Avalanche, Pearl Avalanche and White Avalanche, as well as more than 1,000 preserved rose petals. The roses and preserved rose petals will dry naturally over the course of the week and will be recycled into new artworks after the Show has finished.

Massie recruited 25 volunteers to assist with the installation over four days in the lead up to the Show. Volunteers were selected from Massie’s flower school, the UK School of Floristry, and from other leading colleges around the UK, as well as students from Australia, France and Sweden.

JMCFS-22

Massie added: “I would also like to say a special thanks to the incredible team of volunteers have given their time and energy to this project. Each volunteer must have scaled our scaffolding towers at least 5000 times, and always with a smile! We simply could not have completed the project without them.”

 

Joseph Massie collaborated with Meijer Roses and Avalanche Roses to create the Rosa installation at the RHS Chelsea Flower Show 2016.

The Rosa exhibit is situated beneath the Rock Bank restaurant, which connects Main Avenue and Ranalegh Way.

JMCFS-52

For more information about Joseph Massie, visit www.josephmassie.com

The RHS Chelsea Flower Show 2016, sponsored by M&G Investments, takes place from 24-28 May 2016 in the grounds of the Royal Hospital Chelsea. The theme of this year’s Show champions the health and wellbeing benefits of greening-up our grey spaces. For more information, visit www.rhs.org.uk

Industry Events

A Great Lakes Floral Expo Adventure

This year was a whirlwind of working, winning and fun at the Great Lakes Floral Expo presented by the Michigan Floral Association.

One of the great parts of being a committee chair is the involvement and all the behind the scenes access, so we made sure to get you a little taste of what we got to see and do this year as the Designer Liaison Chairperson and Tablescape Contest Chairperson.

 

Along with the video, here are some great photos we snapped throughout the weekend.

SHots From The COnference!
2016 Great Lakes Floral Expo - Mayesh Wholesale Booth

2016 Great Lakes Floral Expo – Mayesh Wholesale Booth

2016 Great Lakes Floral Expo - Floral Chopped Contest

2016 Great Lakes Floral Expo – Floral Chopped Contest

2016 Great Lakes Floral Expo - Floral Chopped Contest

2016 Great Lakes Floral Expo – Floral Chopped Contest

2016 Great Lakes Floral Expo - Marisa Lowing-Rakowski CF getting decor prepped.

2016 Great Lakes Floral Expo – Marisa Lowing-Rakowski CF getting decor prepped.

2016 Great Lakes Floral Expo - Neville MacKay CAFA, PFCI, WFC teaching young designers.

2016 Great Lakes Floral Expo – Neville MacKay CAFA, PFCI, WFC teaching young designers.

 

 

 

 

 

 

 

 

 

 

Surprise package portion of the professional design category!
First Design: A reception desk piece, and all the designers had to Emphasize line.
Second design: A bridal bouquet for a 2nd or more wedding.
2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestant

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestant

2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestant

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestant

2016 Great Lakes Floral Expo - G having fun during the Professional Division Surprise Package

2016 Great Lakes Floral Expo – G having fun during the Professional Division Surprise Package

2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestant Angela Christie CF

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestant Angela Christie CF

2016 Great Lakes Floral Expo - Lisa VanderMeer and Marisa Lowing-Rakowski CF cheering on the contestants as they compete.

2016 Great Lakes Floral Expo – Lisa VanderMeer and Marisa Lowing-Rakowski CF cheering on the contestants as they compete.

2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestant Victor West CF

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestant Victor West CF

2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestant

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestant

2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestant Kaitlyn Harlow

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestant Kaitlyn Harlow

2016 Great Lakes Floral Expo - Professional Division Surprise Package Contestants

2016 Great Lakes Floral Expo – Professional Division Surprise Package Contestants

 

 

 

Some of my pieces from this years contest!

(Didn’t get pictures of my surprise package pieces but both placed! :D)

Certified Florist Division: 1st Place

Certified Florist Division: 1st Place

Professional Categorie Theme 1: Blooming Memories

Professional Category Theme 1: Blooming Memories

2016 GLFE Awards: 1 ~ 1st Place, 2 ~ 2nd Places

2016 GLFE Awards: 1 ~ 1st Place, 2 ~ 2nd Places

 

A huge thanks to this years sponsors, volunteers and conference chairs for another great year! It was great experiencing the top 5 and competing in the Designer of the Year Runoff, along with taking home some ribbons this year.

We look forward to all the excitement coming next year along with all Alice Waterous AIFD, 2017 Conference Chair, is starting to prepare for all of you to experience and enjoy at the 2017 Great Lakes Floral Expo!

Check out the links below to learn more about the Michigan Floral Association now!
Michigan Floral Association

facebook

Till next time,

Siignature

 

Industry Events

“Invention” // Nature’s Creative Edge Sept. 18-20, 2015

Floral.today will be attending this year’s Nature’s Creative Edge with a heavy heart and happy spirit as we say goodbye to this one of a kind floral event. With over forty five designers showcasing at this years outdoor event, the American Institute of Floral Designers North Central Chapter is gearing up to go out with one of the biggest and most beautiful floral bangs our industry has ever seen.

Debra Strand AIFD, ICPF

Debra Strand AIFD, ICPF

This is the final year the American Institute of Floral Designers North Central Chapter and Bob Friese AIFD will be hosting the ever amazing and intriguing Nature’s Creative Edge.

This one of kind event that has captivated the world and our industry for the past 10 years found its start and roots in the form of a master floral design class taught and started by Hitomi Gilliam AIFD and Bob Friese AIFD, two paragon’s of floral design and education.

Alice Waterous AIFD

Alice Waterous AIFD

Since 2006 when the first class was held, Nature’s Creative Edge has shaped from a master design class to a renowned floral showcase being one of the only public floral design displays hosted naturally throughout the woods of northwest Michigan and 100% run by volunteering designers and helpers.

Stacey Carlton 2011

Stacey Carlton AIFD

Stacey Carlton AIFD

Stacey Carlton AIFD

This year’s Nature’s Creative Edge will take place September 18-20th, 2015, you can find directions, ticket prices and links below.

Nature's Creative Edge 2015
"Invention"


Directions

Set your GPS to Sternberg Rd/ Hilton Park Rd, Fruitport, MI 49415
or
http://bit.ly/1WJqZx4


Tickets

Children 12 & Under  -  Free
Student & Seniors  -  $10.00
Adults  -  $15.00

Purchase Tickets Now

(Contact Alice Waterous AIFD for Handicap parking or questions at awaterous@gmail.com)

 

As this is one of the AIFD North Central Chapters major fundraisers, the proceeds go towards educational scholarships and classes to further strengthen floral education in our industry.

Carolyn Kurek

Carolyn Kurek AIFD

Bob Friese AIFD

With over forty five designers from around the USA making their way to this wondrous event you can only imagine the great works of floral art you will find this year. With “Invention” as this years theme, the designers are walking into a blind surprise design not knowing the space or materials they will be working with, creating a true night of invention in the breathtaking woods of Michigan! You can experience last years event from our past article Here.

Sue Bal Vanderhulst AIFD

Jim Rauch AIFD

So we welcome designers and the public alike to come and enjoy a truly once in a lifetime experience. Nothing like Nature’s Creative Edge can be found anywhere else in the world and as it is the final year this is your last chance to get to Fruitport, Michigan to experience this night of floral design magic for yourself.

Siignature

Feature Designer, Featured Floral School, Floral Companies, Industry Events

The UK School of Floristry Takes Gold

 

JOSEPH  MASSIE

PRESENTS

THE UK SCHOOL OF FLORisTRY

CARNIVAL FLORAL COUTURE TAKES GOLD AT RHS TATTONPARK

 

IMG_4139

The UK School of Floristry is delighted to share that their exhibit :

The English Carnival won a GOLD MEDAL at RHS Tatton Park 2015

Designed by five time RHS Chelsea Gold Medal Winner Joseph Massie and students from the UK School of Floristry, the 5m x 2m floral installation is a vivid whirlwind of exciting colour, cheer and fantasy, combined with fabulous flowers and foliage to create a floral delight for the senses.

IMG_3962 IMG_3925 IMG_4104
"Working on The English Carnival was a great opportunity to test out our skills on a large scale design. It's not often you'd get the chance to work on something this fun, or this dynamic, so it was a real pleasure to be involved!" 
~ Jessica

Students from the Liverpool based School created three distinct Carnival Characters to embody their installation – the Entertainer, the Ring Master and the Confectioner, and these classic English Carnival characters are given a fresh and innovative floral make over ~ by wearing bespoke Floral Couture outfits. Each outfit takes inspiration from the energy of English Carnivals – from jackets made from Admission Tickets to Playing Card Catsuits, each look is created using exquisite flowers and foliage. These fabulous characters sit amongst a colourful Carnival environment, filled with ring toss, pop corn and other fun fair classics, to provide an entertaining and engaging floral display.

IMG_3939 IMG_3923 IMG_3912

The flowers and foliage utilized within the display are in part sponsored by the Schools long standing floral design suppliers – notably Anco Pure Vanda, Meijer Rose, Marginpar and PortaNova. The stand includes over 500 of the finest roses, used in combination with exotic Vanda Orchids, rare Gloriosa and luscious Hydrangea to create a truly breath taking visual treat. Through the Schools outstanding reputation, the students have access to study with the highest grade of fresh flowers and foliages.

IMG_4056 IMG_4047
"My role in the exhibit was to help produce The Entertainer - each of our three characters had to be completely covered in botanical couture, and it was a really interesting, cool project to help design. I spent two days gluing playing cards into a playsuit form - it was certainly the first time I've ever done that! Working on the English Carnival was such fun, and it's a great opportunity to try something new and fun - plus working on site at RHS Tatton was such a buzz!" 
~ Clare

Achieving their very first medal at RHS Tatton Park, The English Carnival by the UK School of Floristry showcases the finest work from it’s students across several courses. The School itself caters for students looking for classes in Floral Art & Design at beginner, professional and advanced levels, providing a welcoming and friendly atmosphere in which to learn Floral Art & Design. Based in Aintree, Liverpool, the School is proud to attract students from far and wide – nationally and internationally.

IMG_4062 IMG_4047 IMG_3945 IMG_3939

Previous Chelsea Flower Show Medal Winner Joseph Massie told us “The opportunity for our students to exhibit their work at RHS Tatton Park is a dream come true for them. The show is a wonderful opportunity to really stretch their creativity and technical skills by coming up with a truly incredible design, that we’re delighted to say, caught the eye of the judges, and the imagination of the public.”

Joseph Massie

 

EXHIBITOR CATEGORY : Floral Design, in the Floral Design Studio

STAND NUMBER : FD8

CONTACT EMAIL : joe@josephmassie.com

WEBSITE: www.ukschooloffloristry.com

Images of our exhibition can be obtained by contacting UKSOF at hello@ukschooloffloristry.com

 

Thank you to Joseph Massie and The UK School of Floristry for sharing this amazing experience with Floral.today and our viewers!

Congratulations on your gold award, we look forward to the exciting future the school and it’s students are bound to have.

Siignature

 

Extra, Industry Events, Products

And The Winner Is…..

Our Follower Appreciation Book Giveaway Winner Is…..

Fabian Salcedo

F2 Floral Design

Austin, Tx

11728814_456125841228296_5645379123296764132_o

 

Fabian has won an autographed copy of
BCFLBook
A FRESH LOOK AT JUDGING FLORAL DESIGN
BY HITOMI GILLIAM AIFD AND KATHY WHALEN AIFD

 

 

Congratulations to Fabian and thank you for your support. To all those that participated in the giveaway, we thank you and we look forward to doing giveaways in the future!

Huge thank you again for taking us past the 1500 follower mark, Floral.today looks forward to our exciting floral filled future.

Siignature

Featured Floral School, Floral Companies, Floral Education Month, Industry Events

University of Missouri

In today’s floral education climates you are bound to find fewer and fewer university funded Floral Design programs yet the University of Missouri – Columbia is keeping their floral program strong within the Division of Plant Sciences in Horticultural Landscape and Design degree programs. Within their 5 course program the students also get the valuable experience of running a fully operational store and event business, Tiger Garden, that is attached to the classroom.

This year the University of Missouri SAIFD Chapter has 4 designers participating at the prestigious American Institute of Floral Designers Symposium Student Design Contest in Denver so make sure to say hello and wish them luck for all of you going to Symposium this year!

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE University of Missouri  AT THE END OF THE ARTICLE

Photo Property of The University of Missouri

What advice do you have for designers looking to become a university floral educator or advisor?

I would tell any designers who are looking to become a university floral educator or advisor that, as an educator, you are never done learning. Take advantage of learning each and every day, whether that is from your students or other members in the floral community. Any opportunity that is available to you, use it to grow your floral knowledge. I also believe that to be a great educator, you need to know how to properly communicate with students and work with them. It is great to have floral knowledge, but you also need an education background.

Photo Property of The University of Missouri

What has been one of the most interesting floral topics you have taught so far at the University of Missouri?

One of the most interesting floral topics that we have taught would be unique personal pieces, including traditional corsages, fascinators, and contemporary bouquets.

Photo Property of The University of Missouri

Do you have a philosophy when it comes to floral education?

I believe that my floral education philosophy goes hand in hand with my teaching philosophy. We have to, as educators, reach out and help students see and reach attainable goals within the floral industry. I want students to be able to believe, dream and achieve and with teaching the right techniques and ideas, the possibilities will be endless for students. Education is always first in my mind. If students aren’t learning and growing, then you are doing nothing for them or yourself.

Photo Property of The University of Missouri

Who do you find are the most influential designers or outlets for young designers?

I believe that the most influential designers and outlets for young designers can be found anywhere. From following them on social media to volunteering in the workroom at symposium, I believe that you can find influence anywhere and everywhere you look.

Photo Property of The University of Missouri

How much support do university floral programs receive and do you think it is enough to insure a strong future for the floral industry?

I believe that our program receives a good amount of support by our college. When looking at the bigger picture, members of AIFD are very supportive of our program and are always willing to help. As long as the seasoned members of AIFD continue to help and be part of our program, then I believe our program will be at the University for another 100 years.

Photo Property of The University of Missouri

With our ever-changing industry, where do you see floral education heading in the next 10-15 years?

Within the next 10-15 years, I see floral education becoming even more diverse than it already is. Right now, we are learning from designers from around the world at symposium and other shows. Eventually, I think that we will start having more blogs that are showing more how to and allowing designers to be more open.

Photo Property of The University of Missouri

What are some of the best opportunities available to young designers?

In my opinion, some of the best opportunities that we can offer to young designers are already in place. From our introductory courses, the student run shop, to taking as many students as possible to AIFD National Symposium and by giving students the opportunities to go to design courses offered throughout the year by AIFD members. There are far more opportunities available than many of us realize, but these are several opportunities that we do our best to make possible for the young designers.

Photo Property of The University of Missouri

What do you think are some of the top floral educational advancements that have helped progress the industry?

Some of the top floral educational advancements that are helping progress the industry are those of social media. By allowing designers to showcase their talents and designs on social media and posting videos, it allows the younger generations to be able to have resources at their disposal.

Do you believe the US floral industry does enough to create interest and jobs for future designers?

As of right now, I believe the industry could do a little more to create interest. AIFD is not something that most people know of. I think that there are a lot of great programs, growers and designers out there that no one knows about because we are such a tight-knit community.

Photo Property of The University of Missouri

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Some shortcomings that I believe the industry should shrive to work towards:

1) Getting younger people involved in the industry and help them to become successful.

2) We are going to have to work harder at showcasing the floral industry as an art and not so much as a hobby. Although social media is a way to spread good word about the industry, it also has the ability to make everything look so easy and of lesser value.

University of Missouri – Columbia and Tiger Garden

Contact Information:

Website:
University of Missouri – Columbia ~ missouri.edu
Tiger Garden ~ tigergarden.missouri.edu
Email: tigergarden@missouri.edu
Phone: 573.884.1191


Social Media
Facebook
Flickr

 

Photo Property of University of Missouri

University of Missouri SAIFD 2015 Student AIFD Symposium Competitors

 

Good luck to all those competing at this years AIFD Symposium and to the future of the University of Missouri – Columbia and Tiger Garden programs. It’s always great to see students getting exposed to the industry and professionals so one day they can be in the shoes of those they are exposed to.

Tomorrow is our last day of Floral Education Month!

Siignature

Floral Companies, Floral Education Month, Industry Events, Products

Top 3 Floral Education Month Book Picks!

 

Floral.today does realize that there are so many amazing floral design books that inspire and teach out there but these are our top 3 educational book picks of right now in no particular order. What floral books have helped teach you and lead you to be a better designer?

Share with us in the comments Below your top 3 favorite floral book for Floral Education Month!

A Fresh Look At Judging Floral Design, A Guide for Judges, Designers, Teachers, Mentors and Host

by Hitomi Gilliam AIFD and Kathy Whalen AIFD

Image Property of HITOMI GILLIAM AIFD AND KATHY WHALEN AIFD

Acculades

2014 Winner of Two Gold Medals

Best Education Book – Independent publisher

Best Reference book – Independent publisher

2014 Silver Medal

Best Professional/technical book – Independent publisher

Image Property of HITOMI GILLIAM AIFD AND KATHY WHALEN AIFD

WHAT KIND OF BOOK IS THE BOOK IS A Fresh Look At Judging Floral Design, A Guide for Judges, Designers, Teachers, Mentors and Host?

A Fresh Look At Judging Floral Design is a book that fills a void in publishing on the topic of floral design and judging. It’s been 50 + years since a new work solely dedicated to design and judging design has been published in the United States. The book is a reference book that has many “workbook-like” features, and thus is unique. Many around the globe are also using it as a textbook.

For years Elements and Principles of Design have been at the core of teaching design. A Fresh Look At Judging reinforces that foundation, and expands design knowledge by providing new opportunities for analyzing and understanding floral design from the judge’s, teacher’s and designer’s perspectives. Among the topics people are excited about is the introduction of tangible and aesthetic standards, bringing greater clarity and more logical analysis to designing and judging. – Kathy Whalen AIFD

Image Property of HITOMI GILLIAM AIFD AND KATHY WHALEN AIFD Image Property of HITOMI GILLIAM AIFD AND KATHY WHALEN AIFD

Image Property of HITOMI GILLIAM AIFD AND KATHY WHALEN AIFD


A Fresh Look At Judging Floral Design, A Guide for Judges, Designers, Teachers, Mentors and Host


Contact Information:

Book Website: JudgingFloralDesign.com
Email: aFreshLook@JudgingFloralDesign.com
Facebook: A Fresh Look at Judging Floral Design

Purchase
$ 99.95 +shipping & tax

Certified Florist Manual

Photo Property of Michigan Floral Association

What’s a Certified Florist?

“Your Michigan Floral Association has created an exciting certification program for retail florists called the Certified Florist (CF for short). In this program, a Certified Florist is one who both possesses professional expertise and passes a certification process.” – Michigan Floral Association

Benefits 
Retail Florist Shop Owners

Become your area’s most respected florist.
Learn the best current practices from recognized floral professionals.
Great advertising tool for your flower shop.
Freshen up on design skills.
Learn the latest design trends.
Use the accreditation’s logo and advertising tools to build credibility with your community.
Great networking opportunity.

Retail Florist Employees

Build your skills.
Make yourself more valuable to your employer.
Job Security.

Free-lance Designers

Keep up on current trends.
Great networking opportunity.
Learn the best current practices from recognized floral professionals.
Freshen up on design skills.

Floristry Students

Build your skills.
Make yourself more employable in the industry.

Party and Event Designers

Keep up on current trends.
Great networking opportunity.
Learn the best current practices from recognized floral professionals.
Freshen up on design skills.


Certified Florist Manual

Contact Information:

Website: Certified Florist Manual
Email: cindy@michiganfloral.org
Phone:Phone: (517) 575-0110

Purchase
$399.95 ~ All Inclusive

NEOTROPICA: HAWAII FLOWER & PLANT GUIDE

by Hitomi Gilliam AIFD, Lois Hiranga AIFD, & Colin Gilliam

Photo Property of Design358

What will you find in NEOTROPICA: HAWAII FLOWER & PLANT GUIDE

“The softback is illustrated with four-color photos taken on location in Hawaii and offers valuable info on product nomenclature, availability and seasonality.With a pictorial catalog format, the guide is organized into “cut” and “plant” products and by commodity groups.

Readers will find 180 varieties of orchids, 120 anthuriums, 108 assorted tropicals, 90 proteas, 90 types of foliage, 36 green plants, 20 bromeliads and a dozen leis.” ~ Hawaii Tropical Flower Council


NEOTROPICA: HAWAII FLOWER & PLANT GUIDE

Contact Information:

Website: NEOTROPICA: HAWAII FLOWER & PLANT GUIDE
Email: info@design358.com

Purchase
$15.00 +shipping

What books inspire you or have helped make you a better floral designer? Share with us below in the comments or on our Floral.today social media!

Till Next Time,

Siignature