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AIFD Preppers : Surviving “PFDE Results Watch 2014”

 

 

Even though the 2014 PFDE Candidates will have the shortest wait time of any PFDE Candidates, it’s is still a stressful 2 weeks. So we have decided to give you some activities to help tick those seconds by while you’re not working and so that you don’t break your mouse clicking the refresh button.

 

Stress Eat!

Try some of these healthy and not so healthy recipes!
Cooking takes up chunks of time and has a prize at the end if you follow the instructions.

Baileys Irish Cream Fruit Dip

Stuffed Cherry Tomatoes

Strawberry Fields Salad

Herbed Potato Salad

Grilled Chicken Breast with Spicy Peach Glaze

Pulled Pork

Tart Cherry Cake

Grilled Plums with Spiced Walnut Yogurt Sauce

 

Meditate and Relax

Take the time to breath not just to wait for your results but to help reduce all the other stress going on.

Bubble Bath - If you are not one for sitting in water then go for a slow swim.
Read - Be inspired by a fashion trend or go on an adventure and save the princess.
Get Business Paperwork Done - Turn on some tunes and zone out into the world of paperwork. Those proposals won't write themselves.
Learn A New Skill - Knitting, Crochet, Basket Weaving, really what ever calls to you.

 

Be Active

Getting outside after work or on the weekends can help pass the time and can also be good for your body.

Take The Kids To The Zoo or Museum - If you don't have kids borrow some since there is nothing better than educating the youth of the world.
Go For A Picnic - You can prepare your picnic yourself or the grocery store has everything ready made for you.
Run, Jog, or Bike - A body in motion stays in motion and you can spend the whole time counting how many times you could have clicked your email refresh button.
Camping - Get away from your electronics so that when you get back home it is a wonderful surprise.
Throw a Summer Party - You'll be so stressed about the food, decor and entertainment you won't have any time to worry about your results.

No matter how you are dealing with the waiting, Floral.today is so proud of all the those that took the American Institute of Floral Designers, Professional Floral Design Evaluation. It is these people that are the future of our industry and what will be the backbone for our industry. Good luck to everybody and no matter the outcome, always remember that you are that much closer to your dreams.

 
Till next time,
Siignature
Extra, Industry Events

AIFD Preppers: “Blooms Over Chicago”

What is ‘Blooms Over Chicago’ and how can I get Involved? Well lucky you asked because the lovely Stacey Carlton AIFD, CFD, Blooms Over Chicago Chairperson, has just the answer for you. Check out the article on behalf of the American Institute of Floral Designers and the radiant Mrs. Carlton and then see how you can get involved! For all the other area’s involving volunteering at the AIFD Symposium contact Volunteer Coordinator Co-Chairs Laura Parker AIFD (laura_parker821@yahoo.com) or Carolyn Clark Kurek AIFD (coralcay2@aol.com) with any of your questions.

 

Floral Designers to Spread Cheer in Chicago
BALTIMORE (July 2014) – Eye catching hand-tied floral bouquets, uplifting floral arrangements, and smiles that only flowers can create. This is what certain residents and visitors to Chicago will experience when the American Institute of Floral Designers (AIFD) rolls into town July 3-7 for their 2014 National Symposium “Transition Transformation” taking place at the Hilton Chicago. As part of this event, members and volunteers of the floral industry’s leading non- profit organization dedicated to the art of floral design will be spreading floral cheer through AIFD’s public service event “Blooms Over Chicago.”

Starting on July 5 and ongoing until the end of Symposium, numerous volunteers will be working hard to spread as much floral cheer through Chicago as they can. On Saturday, July 5, at both Columbia College Chicago and Cloud Gate in Millennium Park, AIFD volunteers will host a “pedestrian pop-up bouquet giveaway.” This event will feature designers distributing hand-tied floral bouquets to pedestrians. The bouquets will each have a #blooms sticker adorned to them to encourage sharing photos of them on social media. On July 6 and 7, volunteers will head to the Ronald McDonald House and the Unity Hospice to set up beautiful floral arrangements throughout the respective locations and hand out bouquets to employees, staff and patients.

“We are taking a unique approach with this project this year,” explained Stacey Carlton AIFD, CFD, Blooms Over Chicago chairperson. “We wanted to warm each space up and showcase AIFD's design talents with some beautifully crafted custom arrangements. We also wanted to spread some cheer in the form of bouquets for the hardworking employees and staff and for the patients,” she said.

The Blooms Over program is an event that is held during the AIFD Symposium, an annual event where floral designers from all over the world gather to share the latest trends in floral design. Symposium features floral design education programs presented by industry experts, networking events and exclusive social events. Registration is open to all floral industry professionals. More information, including registration, is available at http://aifd.org/upcoming-events/2014symposium/.

If you are looking to get involved make sure to contact Stacey or the Volunteer Coordinators with all your questions and to sign up. If you are not a designer attending the AIFD Symposium make sure to go and get yourself or a loved one something floral and special, individually crafted by some of the top professional designers in the United States. Floral.today hopes that designers and pedestrians alike will go and support this awesome public awareness.

We can’t wait for the last few days to click by till we see all of you at the 2014 AIFD Symposium,

Siignature

Extra, Industry Events

AIFD Preppers : PFDE Tools

Though those of us that are taking on the AIFD Professional Floral Design Evaluation this coming Tuesday have been informed multiple times on what tools are allowed, there are still some of us that are confused. So join floral.today as we pack our tools according to the AIFD Guidelines so there can be no question. We will also enlighten you on what we have been told pertaining to music in the testing area so stay tuned for that.

 

 

First we have started off by identifying our tools. We use nail polish some part of our tool that is very obvious and is very clear to see. 

Here are few other ways other's mark their tools:

- Writing your name or initials with permanent marker
- Adding a ribbon or pipe cleaner
- A full set of one particular color
- Painting the tips or ends a distinct color as we have done.


What is allowed according to the rules:

- Floral Knife
- Pruner
- Ribbon Shears/Scissors
- Wire Cutter
- Needle Nose Plier

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1 Scissor, 1 Pruner, 1 Wire Cutter, 1 Jewelry Plier, 1 Floral Knife
THIS IS ALL THAT IS ALLOWED

YOU CAN NOT SHARE OR BARTER ANY TOOLS OR MATERIALS!

Some objects of debate or questioned have been:

- Towel
- Music Players (Ipods, Phones, MP3s)
- Glue
- Extra Water
- Extra Foam

Here are the answers I've received, if you question it than avoid it since it isn't on the list. However here are some suggestions to cover some of the none products on the list. It was suggested to us to wear an old sweatshirt as it may be cold and if you spill water and towels are not allowed, you can clean up any spilled water off your table. Other than creating your five professionally executed designs you are expected to have an immaculate table when the time is called.

On the topic of music we music players, Ipods and MP3 players, are only allowed if they have no camera's or communication compatibility. So if it plays music and only music than you should be fine. We will be using a Ipod Nano 6th Generation that has music and a timer. Our Ipod will be held in a Hex rubber watch band that keeps it on my wrist and everything out of my way while I design. These can both be found on amazon.com and multiple other electronic sites. There is also the newer Ipod nano and shuffle available at all apple stores.
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Ipod Nano 6th Generation In HEX Watch Band (Headphones not shown but they do go into the side of the watch to listen to timers and music.

For all those with questions of extra foam water or access to glue pans or extra glue.  There will never be any guarantee that there will be extra anything. Plan accordingly so you have clean water to the side, and plan your foam ahead of time so you know what you will have for backup just incase of any issues. 

 
How We Will Be Packing Our Tools
ApronApron rolled out completely
 
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Tools placed into pockets
 
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Start Rolling It All Up
 
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Tie It All Off With One Of The Cords
 

This can fit easily into any gap in your suitcase. Along with this, if your flying, place a letter stating that your attending the American Institute of Floral Designers National Symposium and these tools are for your national certification exam on top of your tools so that if it’s stopped by security after being checked-in they can better understand why you are traveling with tools. You will have a better chance of not having you tools getting taken away or your luggage missing when you arrive.

 

This is what we will be taking to the Examination Check-In area to be approved before the exam.

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1 Ipod Nano in Hex Watch Band (Headphones Not Shown), 1 Sweatshirt, 1 Floral Knife, 1 Jewelry Plier, 1 Wire Cutter, 1 Pruner, 1 Scissor

 

Be prepared for anything so that any design can be altered in the blink of an eye, if a vase breaks, or stems break, your foam falls apart or a different design falls and is damaged you are ready for it. Try and keep a level head as it will be easy to loose yourself and your time along with it. If at anytime anything happens, step back from your table take a deep breath, count to ten and get back to work. Just don’t stop and above everything, don’t you dare give up until that time is called because you never what greatness can still happen. Floral.today is excited for all the of the designers taking the step to further their career. It takes a lot of confidence and personal education to take the AIFD PFDE so we wish you all luck and hope you achieve all that you set out for in your career.

We look forward to seeing everybody,
Siignature

 

Extra, Industry Events

Joseph Massie Does It Again!

From winning competitions to creating breath taking floral gown, Joe Massie always seems to have been put on this earth to wow us! This week floral.today is super excited as Touchwood and Joseph Massie have written a great article, A “Touch Of Chelsea : A Floral Couture Installment’ for you, our viewers, to enjoy. Check out the article and make sure to see all the pictures of the installment below!

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JOSEPH MASSIE
A 'TOUCH OF CHELSEA' : A FLORAL COUTURE INSTALLATION

Floral fans were in for a treat yesterday afternoon when floral maverick Joseph Massie unveiled his unique twist on the Chelsea Flower Show on Thursday 22nd, May for Touchwood. Focusing more ‘horti-couture” than horticulture, the Midlands leisure and retail centre played host to artist and designer Joseph Massie (26) who created and exquisite dress made entirely from fresh flowers for TV’s Made In Chelsea star Rosie Fortescue to reveal.

Helping to showcase the summer’s biggest trend of floral fashions, five-time RHS Chelsea Flower Show Gold medal award winner Joseph Massie hand-made the stunning gown for TV star and fashion blogger Rosie to unveil. Taking over 25 man hours to craft, the guests visiting the centre between 4pm and 8pm on the 22nd had the opportunity to meet with and chat to Rosie, and to be photographed with Joseph and the unique ‘horti-culture’ creation.

Created with thousands of fresh blooms and standing in SITU for five days, the floral couture installation contains a diverse mix of floral materials in a riot of summer colour. The majority of floral materials included within the floral couture installation were sponsored by a collective of growers under the luxury LM Flower Fashion banner including:

Phalaenopsis from Walter Grootscholten

Vanda from Anco Pure Vanda

Chrysanthemum from Zentoo Chrysanthemums

Sweet and Pearl Avalanche from Meijer Roses

Gloriosa, Eryngium, Clematis and Asclepia from Marginpar

 

Joseph comments: “It’s always a great pleasure and privilege to collaborate with brands on installations ~ especially during Chelsea week when there is such a wonderful abundance of gorgeous floral materials to work with and the whole country is talking about flowers. With this piece, we’re focusing on a luxurious riot of both colour and texture ~ combining bright contrasting hues against a palette of nudes, creams and pale blues. I’ve a feeling it will be a very special piece, and I can’t wait to unveil it to the public.”

Rosie comments: “I was thrilled to be asked to be part of such and exciting project. Floral is such a huge trend this year, and Joseph’s fresh flower couture creation offered a truly unique way to showcase the style. The dress itself is absolutely stunning and I would encourage anyone who hasn’t already done so to pop down to Touchwood to see it for themselves.”

Lucy Burnett, marketing manager at Touchwood, adds: “Our stunning floral creation proved a huge success with our guests and brought a real sense of fun to summer fashion. Floral is the season’s must have print so we thought what better way to highlight what’s on offer at the centre than to create out own twist on the Chelsea Flower Show. We would like to thank Rosie and Joseph for the incredible work, as well as everyone who came along to enjoy the event. We hope all our guests have fun experimenting with their summer style.”

 
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Joseph Massie Touching Up His Creation

 
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Rosie Posing With The Gown

 

What a wonderful article and what a brilliant design and concept. Floral.today loves the combination of colors, textures and the beautiful silhouette of the design. For those that don’t know the wonderful Joseph Massie, he is five-time Chelsea Flower Show Gold Medal winner which he has also won four Best In Show awards along with those. He has also been award a staggering 17 national competition victories and awards and he is only 26. Joe has his own company out of Liverpool, UK devoted to art and design. For those that don’t know about Rosie Fortescue, she is a BAFTA award-winning for her involvement with Made In Chelsea, a reality series on Channel 4. You can also follow Rosie at her fashion blog, At Fashion Forte, where you can catch up on all things fashion and style.

 

This was a wonderful article and design, click on all the links to go see more about the people involved, the flower companies or the fantastic Chelsea Flower Show. We thank you for joining us for this article and for Joe and those that sent us the article.

 

Till Next Week,
Extra, Floral Companies

Adventure to Baisch and Skinner

For a fun floral field trip floral.today spent the morning visiting and exploring Baisch and Skinner of St. Louis. As one of the larger wholesale floral distributors, Baisch and Skinner is always up to something wether it’s hosting classes and shows at the Linda Kay Learning Center or simply bring florists great products there is always something happening at this great wholesale house.

Baisch and Skinner has been involved in the industry since 1952 and to this day have stayed very involved locally and nationally. This company has grown into being a 160,000 sqft power house with 8 total locations, droves of employees, up-to-date greenhouses, and many different programs and initiatives for floral companies and their customers over the years. Lets take a look at some of floral.today’s favorite currant programs and happenings.

 
*New Program* St. Louis Plant Rental Program
As this is Baisch and Skinners newest program, this is only available at the St. Louis location. Essentially you can rent plants ranging 3′ to 10′ tall for one to two day events for a lower cost instead of having to get in a bunch of plants you won’t need after the event and may not have the space for. All the plant rentals come in a wicker basket and require a minimum of a 2 week notice. You can click on the title to go directly to the full details for your next event!
 
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Some of the 10′ -12′ palms and spathiphyllums.

 
Baisch Direct
Nothing is better than being able to know that your able to easily do the wedding or event you just booked out-of-state and not have to worry about how to get the flowers to the location. Baisch Direct does just that, you submit the online form and Baisch and Skinner boxes then ships your product straight to the given location of delivery. As someone that ordered my flowers in St. Louis, Missouri and had everything from craspedia to phaleonopsis orchids shipped to a wedding in Sarasota, Florida, we can tell you that other than one hick-up we received everything great. Click on the Baisch Direct title to check it out!
 
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Brides Bouquet All product shipped with Baisch Direct.

 
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Garrett finishing the last design. All product shipped with Baisch Direct.

 
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Table Design All product shipped with Baisch Direct. Cylinders Rented by Festive Couture Floral.

 

Linda Kay Learning Center
You can never stay on top of trends and stay a good professional floral design without constantly educating yourself. In honor of the late Linda Kay, Baisch and Skinner has established the Linda Kay Learning Center which hosts a variety of shows, classes, and events. The space is also available to rent for events and meeting. Always keep your eye on the Baisch and Skinner Facebook page as that is where you can find all their upcoming classes, design shows, and events.
 

Baisch and Skinner has many other programs set-up for all their customers so make sure to go to their website and see what they are doing in your area.

Never seen the Baisch and Skinner St Louis location, well then click on the link below and enjoy seeing Baisch and
Skinner through our eyes!

Adventure Through Baisch and Skinner St. Louis

Thank you Baisch and Skinner for let us run around with our camera and adventure everywhere. Make sure to go check their website or social media to stay in the know of what they have going on. Here are a few of our favorite plants and flowers we got to see while at Baisch and Skinner. Make sure to subscribe to floral.today on youtube as we start Floral Fridays this coming friday!

 
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Amazing “Marco Polo” Centurea This opens to be a beautiful yellow thistle.

 
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Yummy Peachy Hibiscus

 
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Purple and Green Hydrangea

      
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Green and Blue Hydrangea

 
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Succulents

 
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Burgundy Succulent

 
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Mounted Staghorn Fern

 
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“Yellow Pompon” 28″ Roses

 
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Crazy Cool “Vuvuzela” 21″ Roses

 
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Fresh Cut Clematis

 
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Fresh Cut Clematis

 
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Really Interesting Aechmea Frappaccino

 
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Mini Phalaenopsis Plant

 

Till Next Week,

Siignature

Extra, Industry Events

Garrett’s PDFE Mock Exam Day

The only way to succeed is to practice, practice, practice and while preparing for his American Institute of Floral Designers, Professional Floral Design Evaluation that is a lot of what Garrett has done. This last week was Garrett’s last major event till his PFDE on Jul 1st and it was a mock exam hosted by Forget Me Not Flowers in Bloomington, IL. This has no affiliation with AIFD but was a great preparation to understand testing in a 4 hour time restraint and also understanding PFDE evaluations from an evaluators perspective and as a group.

 

This mock PFDE was strictly followed to what would actually happen in the real examination. Starting with a briefing of the design categories, a time to review the product and to organize your space and then they were off! They had 4 hours to design 5 pieces to the categories Sympathy, Arrangement, Wedding, Flowers to Wear, and a Duplicate. For each category floral.today is going to list each category with the specifics along with Garrett’s design for the category. wWith the photo’s and descriptions floral.today is going to list a few of the critiques Garrett was given to work on before July.

 

Sympathy

A Floral Tribute For A Cremation…
The Red Memorial Container Represents The Urn That Is To Be Incorporated Into (Or Set Next To) Your Design

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Critiques:
*Adding willow or a few more tulips to left side to make it stronger to add balance to my line
*Reduce the orange roses, add a small grouping to the back to pull the eye through the arrangement
*Reducing the orange roses by only a few to create a heart
*Wire all the tulips or avoid the tulips since they will grow over night
 

Wedding

A Bouquet For A Bridesmaid
 
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Critique:
*Bind all the orchid tips together
*Take the extra time and triple check as there was a piece of tape showing
*Take last minute wire off the handle as it wasn’t needed and kept falling off
*Add an aspidistra leaf or grass to the orchids to make it completely clear how to hold the bouquet and it’s direction
*Hold the bouquet to test physical balance
 

A Centerpiece for a Dinner Party

Your Arrangement Will Be Placed On An Elongated Rectangular Table, Seating 12
 
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Full Design

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Closeup Of Design

 Critique:
*Break-up the middle of the arrangement by creating different levels with the flowers for depth
*Reduce the amount of flowers in the center 
*Double Check that the equisetum is all in a uniform curved line
 

Flowers to wear

A Corsage For Prom
May be worn on the wrist or arm
 
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Full Design

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Closeup of Detail

 
Critique:
*Triple check for exposed glue
*Make sure backing is similar shape to whats carried out throughout the design
*Watch where the tips are going so it isn’t poking anybody
Put the corsage on your wrist to understand where all the flowers are sitting.
 

Duplicate

Duplicate The Design From The Picture Provided
Unfortunately Garrett didn’t take a picture of his duplicate at the time, but here are some of the critiques he received.
 
Critique:
*Do this design first to get it out of the way or start it and then come back to it if you are struggling with it
*Triple check the flower count
*Create a good grid so you can place your flowers into the vase without them moving around
*Watch my scale to where all the placements are.
 

Complete Table

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Garrett finished with a good 45-1hour to go and should have went back as a tiny bit of glue was showing past the corsage backing and a little bit of tape was showing on the bouquet, so time management could be worked on also before July 1st comes. This was a fantastic day of prep and education. Thank you Eldon and Jane Haab of Forget Me Not Flowers and also all the AIFD members that took the time to come help those testing this year understand the process a lot better. 
 
What are you doing to prepare for the PFDE this year or any other floral related examinations? We love to here what our floral.today followers are up to so keep us in the loop on our social media. Make sure to check out Garrett’s adventure to his PFDE Test Prep Day Video.
 
PFDE TEST PREP DAY
http://youtu.be/v4UMALLKsRY
 
Floral.today has already started scheduling interviews at the 2104 AIFD Symposium so keep your eye out for us!
 
 
Till next week,
 
Siignature

 
 
 
 

 

 
 
 
 
Extra

Get To Know Garrett

So many people have no clue who I am so floral.today decided you should know who’s writing the articles and doing all the fun stuff for floral.today. Along with our two ‘Get to Know Garrett’ videos here is a fun quick interview so you can get to know Garrett! If you ever have questions or comments, I’m a very blunt person sometimes so I welcome every comment, question or criticism.

 
Name: Garrett Fairbanks CF
Age: 25
Currant Location: St. Louis, MO, USA
Occupation: Editor in Chief, Floral.today and Freelance Floral Designer
 
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Exploring While in Scotland for the 2013 Fusion Flowers Magazine Summer School

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Exploring While in Scotland for the 2013 Fusion Flowers Magazine Summer School

 
Favorite Food: 
Gourmet Pizza, Gelato, Sweets, Most All Desserts 
Pets:
1 Black Mystery Snail 
1 Blue Snail
1 Ivory Snail
1 Betta Fish – Floyd
 
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2012 Fusion Flowers International Design of The Year Competition Piece

 

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2012 Fusion Flowers International Design of The Year Competition Piece

 
First Ever Floral Class Attended:
Novice – OSTC SW Floral and Animal Studies 2007
Professional – “The Dutch Touch” tutored by Els Teunissen 2007
First Floral Award Won:
Novice – Michigan Floral Association GLFE 2007 Student Division 1st Place
Professional – Illinois State Floral Association 2014 Tablescape Design Contest 2nd Place
 
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Adventuring in Las Vegas at the 2013 AIFD Symposium

 
Certifications:
Michigan Floral Association – Certified Florist
Testing for my CFD, AIFD at the 2014 AIFD Symposium
 
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Favorite Duo In The Whole Industry at Nature’s Creative Edge 2013 – Luz Cardenas CFD, Garrett, Stacey Carlton AIFD

 
Where I’ve Traveled In The World:
Australia, New Zealand, Scotland
Where I Plan to Visit:
England, Germany, Japan, China, Thailand, Sweden, Finland and really anywhere else!
 
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Sister’s Wedding Bouquet Designed By Garrett

 
Hobbies:
Reading, Traveling and Now Blogging 
Favorite Color:
Ox Blood Red, Midnight Violet, and Most Jewel Tones
 
2014 hair piece

2014 Illinois State Floral Association President Banquet Hair Piece

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2013 Mayesh Design Star Entry Piece

 

Checkout the 'Get to Know Garrett' Video's

Click on the Links Below

Floral.today - Get to Know Garrett Part 1

Floral.today - Get to Know Garrett Part 2 
 

 We appreciate all your support and look forward to all the exciting adventures we are going to be taking our floral.today followers on in the next few months. Make sure to always give us your questions, comments, or critiques on any of our social media because we love hearing from you and what you want to see and are thirsting to know.

Till Next Week,
 
 
 
Extra, Industry Events

Mother’s Day, It Is Here!

Where did Mother’s Day actually originate from, and where has it progressed from its start? What does the civil war have to do with a day involving mothers? What president finally declared Mother’s Day an actual holiday? Is this a holiday that is religiously involved? Though many think the Greeks had a sort of mothers day or the church’s Mother’s Sunday, the history of Mother’s Day has been very intriguing to say the least.

 

Where some say the Greeks had a festival in the fashion of Mother’s Day, history tells us this was more to worship a deity than to celebrate our mothers. However the UK’s Mother’s Sunday would be the equivalent of the US’s Mother’s Day, where the Mother’s Sunday is more of a religious past time being celebrated on the fourth Sunday of lent and also paying homage to the mother Mary.

The United States has had a very long journey of getting to the point of just celebrating our moms. Most people would never guess that a lovely lady by the name of Anna Jarvis was arguably one of the first people to call for a day to celebrate Mothers after her mother, Ann Jarvis’s passing in 1905. The initial start of women trying to start a day to celebrate mothers can be mapped back to 1870 to the 1900’s, trying to celebrate mothers for different causes not just because they are moms and amazing. From Ann Jarvis fighting to reunite families and create cleaner camps during the civil war to New York’s, Julia Ward Howe fighting for a “Mother’s Day of Peace” as an anti-war observation in 1872. So to those “Hallmark Holiday” hawkers, Mother’s Day got its roots from strong women fighting for some peace. It wasn’t until 1904 that the idea was even thought of to celebrate moms for all the great things they do for their families and to this day it is still a toss up between Frank E. Hering, Julia Ward Howe and Anna Jarvis to give the full credit of starting what we know of now as the modern Mother’s Day.

 

Even though West Virginia and many other states started celebrating Mothers Day in 1910, it wasn’t until May 9, 1914 that President Woodrow Wilson issued the proclamation that Mother’s Day was now an official national holiday to be celebrated on the second Sunday of May each year. Interesting enough though that originally American flags were to be flown on this day to honor mothers that had lost sons to war, but now flags are to be flown on this day in honor of all mothers. Do you have your American flag flying? What do you do out of the ordinary to honor your mother on this day?

 

The reason for the church saying they are responsible for Mother’s Day would have us taken back to Anna Jarvis in 1905 when she declared her mother’s funeral to be the start of Mother’s Day when she handed out 500 carnations, as they were her mother’s favorite and the day was to honor and remember her mother. That is why the carnation corsage is a traditional staple of the day, red for if your mother was alive and white if your mother has passed away, which has been credited to florists as starting the color representation. Anna Jarvis fought tooth and nail against the commercialization of the holiday she says she created in honoring her deceased mother and till the day she died she spent her fortune and every last second against the floral industry, jewelers, and greeting card companies. Anna found people to be to impersonal to their mothers with pre-printed greeting cards and gifts, and was quoted many times saying ‘she regretting ever celebrating the day’ many times before she passed away in 1948.

 

Of the three industries Anna fought against the most, the 2013 US Annual Sales in the jewelry industry were $2.90 billion, the floral industry was $2.66 billion and the greeting cards came in at $710 million, and this doesn’t include the numbers for taking mom out to a nice restaurant or the zoo or any other of the many things people do for their moms for Mother’s Day. The craziness is that the multiple statistics websites have Mother’s Day being a slight growth for florists and special trips (dinner, special attraction) and a slight decrease in jewelry sales. Are you getting your piece of the billions of dollars spent on this holiday? You can always check out your state floral association, floral magazines and groups such the Society of American Florists for any tips and tricks for a successful Mother’s Day.

  

 Floral.today is all too familiar with the crazy people that walk into the door Mother’s Day week or gives you those ridiculous calls, so we’ve tried to find you some ways to snack a little better between arrangements, breathe between crazy phone calls, and hold yourself together till you are in your bubble bath with your champagne on Monday. Even though most people are going “I don’t have time after Mother’s Day to relax” you always have to remember that you are only given one body and if you don’t let it sit after putting it through the grinder you are just doing more damage in the long run.

 
 
 
 
 
 
 
 
 
 

Our Top 5 Easy Healthy Snacks

(Since we all know there is not going to time for breakfast, lunch or dinner)
 
1.) Dried Nuts With Fruit
You are getting a boost of protein and depending on the nut and dried fruit, you are getting many other beneficial nutrients and vitamins throughout the day. You can find this in every grocery store known to man or make it yourself very easily so you can make it completely to your own taste and preference. We here at floral.today love dried cranberries, dried bananas with whole almonds with the skin, cashews, and pistachios all combined into a ziplock bag or travel cup. 
 
2.) FRUIT! – 
It may sound silly, but having bananas, apples, pears or any other type of fruit you can hold in one hand and walk around with easily is always going to be better than that double chocolate fudge turtle brownie. Being florists, you’re able to put most any fruit down that has skin or a peel and come back to it. Pears and apples are our favorites because you can set them down easily, take a bite every so often or cut it up before getting to work in the morning.
 
3.) Granola Bar
These babies are packed with all kinds of yummy goodness that’s good for your body and can keep your energy level up. With the vast variety available, you can really pick and choose what your personal flavor is. When we are working on site or we know it’s going to be a crazy day, we always have Kashi® Chewy Granola Trail Mix Bar or the Kashi® Chewy Granola Peanut, Peanut Butter Bar. One has honey, oats, and fruit while the other has nut, oats and peanut butter. Like we said before, there are many different brands and types so you can get what you want. 
 
4.) Cheese Sticks
Again this comes in a package so you can set it down and come back to it very easily. These come in many different types of cheese and brands. We here at floral.today are still love the stringed cheese so we lean towards that more often, but paired with some fruit your getting all the nutrients from the fruit plus the calcium and other nutrients from the cheese. 
 
5.) Snack Pack Sized Food – 
This could be raisons, pretzels, apple sauce, or smaller bags of chips. The smaller sized portions help from over eating which can drag your energy down more than helping boost you through the rest of the day. I would avoid any chocolate drizzled or covered snacks so you aren’t just getting a huge serving of sugar.
 

There are many other options and many shops actually take time to eat lunch. Our suggestions aren’t for you to lose weight but help keep your energy levels up and keep you alert so you can keep going without hitting that late night wall too hard. We care about staying healthy and we hope you care about yourself as much. We will be having the occasional slice of pizza while we are designing over the next couple days but what will get us through the day is what we are putting in our mouth the majority of it.

 

Make sure that you take a second to breathe, we know it’s busy but for the customers that are asking for the world on a platter, or call just to hear themselves complain, make sure that you stop and gather yourself so you aren’t taking it out on your co-works, your customers or worse, yourself. You will not be able to please everybody and it is just crazy to think you can. I’m not saying take a 15 minute break or anything, but stop for a second, take 3-5 deep breaths, refocus yourself and be the very best you can be for the next person.

 

We will catch you up on our fun that we have at A Special Touch Florist next week, while we soak our feet. Floral.today wishes everybody great successes this Mother’s Day and prom season, make sure to keep us posted on all of your great designs, opportunities or other exciting news.

 

Till Next Week,

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Sources:

Americanlibrary.com

Wholeliving.com

Wikipedia.com

IBISworld

National Retail Federation