You can find all kinds of words throughout the industry for marketing, sales, and to individualize a company from order-gather’s and the like. What do or your company use to separate yourself from the rest? What words are you using to extend your reach on the internet and to your consumers? We found only a few of our favorites and also some statistics on how certain words are affecting you, your company, and the industry as a whole. There will be some personal opinions and thoughts as we go along also and we always welcome yours in the comments here or on social media.
Negative Word Associations This week we will start with the negative as we here at floral.today always prefer to get that out of the way first. - Email Marketing - One of the best ways to get yourself and company out to the masses is the most underutilized of all marketing in the floral industry is email marketing. As this is free and easy to do it's a very easy way to get mass amounts of information but only if your smart with your words. The first thing that all your recipients will see along with all the ads from other stores, credit cards, or individuals is the Email Subject Line. Jay Baer's 15 Email Statistics That Are Shaping The Future at Convince&Convert tells us 69% of people will report an email spam by just the email subject line while 35% will open an email purely because of the subject line. - Social Media - As a visual industry everybody sees what we are doing and if they aren't you are becoming irrelevant without even realizing it. With 75% of adults on the internet using social media this has become the new 'Face' of your business as most people 16-60 go to the internet to find services along with reviews, ratings, and pictures to see if they want to even go to a location physically. So the way you word your posts can seem winded, exhibit good or bad emotions, like or dislike for products, and even a like or dislike for employees and customers all through simple wording. We live in a digital world filled with people that like to make a mountain out of an ant hill so a simple phrase or post with the wrong wording can create a very quick exodus of consumers or industry colleagues. Interestingly enough, words to avoid are associated with these groups Sales, Charity, Slang/Trend Words the most according to MailChimp, one of the most recognized emailing and internet marketing websites. Sales - Avoid using %off, help, sale, discounted, save, don't miss, and last chance. Every major retailer has stuffed this down consumers throats for so many years that society has an automatic negative effect to seeing it in an email versus a store front. Most consumers will not even look at the company and just delete these emails especially on phone or mobile devises. Charity - Avoid using Donate, Help, Assistance. Before you go crazy see reason. People that receive these emails associate these very quickly with spammers that steal money or mass donation sites that repeatedly ask for donations after you donate. Slang/Trend Words - Avoid using LOL, Awesome, YOLO, Cray-Cray and all others. Firstly you've instantly started off your interaction with your consumer as very immature. Never sacrifice your social intellect to try and seem like your keeping up with the youth. Situational Suggestive Words - Avoid using suggestive words unless you know the audience you are servicing it to will all appreciate it. If a few people get offended that may be fine but loosing to many or loosing influential consumers can be bad for business.
Positive Word Association - Email Marketing - For those interested in trying email marketing there are many different service we suggest you check out. There are many different services that help you to get out to the masses without to much effort while still assembling a good looking product (email) for your consumer. Make sure to click on their links to go check them out. Our two suggestions to try out email marketing would be MailChimp and Mad MiMi Email Marketing as they are easy to use and you can start getting those well thought out words out there for a better presence and consumer awareness. - Social Media Posts- As the new 'Face' of your business, just like in life you have to watch what you say since with the simplest words you can elevate the image people have of you and your company. Though designers and business owners "don't have time" for social media they need to get on the train before others start taking their business. We suggest Hootsuite to help manage your social media for you. This always you to post an almost all your social media at one time and schedule it months ahead of time to reduce the time trying to do it every so many days. Try and be as short and sweet with your words when posting on social media to capture a persons attention as most people only read the first 2-4 lines of a post and then move on. To use your words to best affect post pictures and link, posts with a well worded explanation of what is in the link or post or why they should click on it can be kept really short with enough buzz words and it also lets your work speak for itself instead of trying to explain what's already there. If you need an example check out Blumz by JRDesigns, Floral and Event Professionals as they take the time to try and connect with their consumers through good short interaction and their loyal 4.3k followers are your proof. Positive words to use when posting! Sales - Descriptive Words, 1-2 Lines Minimum, Excitement Words, Proper Names and Terms. When you use words such as extravagance, delicious or other descriptive words create an emotional connection where they look into the post to find those descriptions to experience the post. The shorter the better as very few have an attention span now a days. Using emotional response again you can get them excited by using emotionally responsive words yourself just be careful of using to many capital letters. Those that matter will always appreciate when you use proper names and terms as it shows professionalism and how seriously you take your industry and craft. Charity - Fundraise. Of all the words used in trying to raise money for any type of charity, scholarship or really anything the most responsive word to get the most clicks is fundraise as it sounds exactly like what your doing, raising funds for something. Your should avoid writing a lot in a post as most people will ignore your post for being to long, create a link with all the particulars and have a brief post linking to your post. Slang/Trend Words - Not to much to give you here. Wen you use proper english, you present yourself and your company on a professional level and show good social intellect. Avoid being that one immature designer and keep your industry and consumer image presentable with good posts and content. Situational Suggestive Words - Our favorite word right now that is perfect for this situation is 'Florgasm', as this team has been able to keep their professionalism and design skill at such a level that the name of the company doesn't outshine them and become overly scandalous. It grasps your attention and makes you wonder but it doesn't step to over the line of being inappropriate. Make sure that using a word that can be scandalous or attention getting that you don't lose yourself and your company in a word that is bigger than you'll ever be. It takes a big personality and sometimes a few to be able to use such words as florgasmic and still maintain a level of professionalism while still having fun.
You should never underestimate the power the words you are sharing have so always be wary how it can affect your business and career. Sadly floral.today has found people that we won’t be able to work with until they work on their professional presentation to the industry because of how they use their social media in industry groups or personal pages about industry content. As we work on our grammar and word use we challenge you to always to and elevate yourself and how you use your words on the internet when it comes to your company, you or the industry because you never know who is watching you and how it will affect your future.Enjoy your day and until next time,