Like many great designers Beth Lane FDI started out as a a delivery driver and has worked very hard to get where she is today, a Floral Design Institute Instructor. With over 35 years of experience throughout the industry Beth has gained experience and knowledge that has prepared her to be a great floral educator.
What defines a Floral Design Institute educator?
A person with a good work ethic. A team player – someone who not only has many years of floral knowledge and skill but someone who can be encouraging and is able to meet students where they’re at.
What has been one of the most interesting floral topics you have taught so far in your career?
I actually enjoy teaching about sympathy design. Some people are uncomfortable about this subject. It is a fact of life my perspective is that it is an “honor” to be part of the final tribute.
Do you have a philosophy when it comes to floral education?
For me, it is a privilege to be able to come along side our students. Many have dreamt of floral school for a very long time and we get to be part of that dream. Philosophy: Be kind and encourage.
What floral topics do you think are over taught or not taught enough in the floral industry?
Well… that’s top secret.
What difficulties do floral institutes face that floral shops and companies don’t face?
Floral schools have an ever changing population. We have students from literally all over the world. Communication is key in terms of speaking clearly, slowly and in understanding the students response.
What advice do you have for designers looking to become a floral educator or presenter?
You better like people! We ALL bring something to the table. Teachers must embrace the differences.
What do you think are some of the top floral educational advancements that have helped progress the industry?
Internet and specifically social media is huge in terms of networking with other designers in and outside of the country. The awareness and sharing of new things and techniques is but a click away.
How do you believe the US could increase it’s industry awareness to attract younger designers?
I want to see flowers at the Oscars, Golden Globes, Emmy, and SAG. At the ceremonies, not just the parties…more visibility overall.
Floral Design Institute Website: www.floraldesigninstitute.com Phone: 1-800-819-8089 1-503-223-8089 Email: firstname.lastname@example.org Social Media Facebook Twitter Pinterest Instagram Youtube Course Schedule
Thank you to Beth for taking dome time for Floral Education Month. You can contact the Floral Design Institute for all Beth’s course details.