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Mother’s Day, It Is Here!

Where did Mother’s Day actually originate from, and where has it progressed from its start? What does the civil war have to do with a day involving mothers? What president finally declared Mother’s Day an actual holiday? Is this a holiday that is religiously involved? Though many think the Greeks had a sort of mothers day or the church’s Mother’s Sunday, the history of Mother’s Day has been very intriguing to say the least.

 

Where some say the Greeks had a festival in the fashion of Mother’s Day, history tells us this was more to worship a deity than to celebrate our mothers. However the UK’s Mother’s Sunday would be the equivalent of the US’s Mother’s Day, where the Mother’s Sunday is more of a religious past time being celebrated on the fourth Sunday of lent and also paying homage to the mother Mary.

The United States has had a very long journey of getting to the point of just celebrating our moms. Most people would never guess that a lovely lady by the name of Anna Jarvis was arguably one of the first people to call for a day to celebrate Mothers after her mother, Ann Jarvis’s passing in 1905. The initial start of women trying to start a day to celebrate mothers can be mapped back to 1870 to the 1900’s, trying to celebrate mothers for different causes not just because they are moms and amazing. From Ann Jarvis fighting to reunite families and create cleaner camps during the civil war to New York’s, Julia Ward Howe fighting for a “Mother’s Day of Peace” as an anti-war observation in 1872. So to those “Hallmark Holiday” hawkers, Mother’s Day got its roots from strong women fighting for some peace. It wasn’t until 1904 that the idea was even thought of to celebrate moms for all the great things they do for their families and to this day it is still a toss up between Frank E. Hering, Julia Ward Howe and Anna Jarvis to give the full credit of starting what we know of now as the modern Mother’s Day.

 

Even though West Virginia and many other states started celebrating Mothers Day in 1910, it wasn’t until May 9, 1914 that President Woodrow Wilson issued the proclamation that Mother’s Day was now an official national holiday to be celebrated on the second Sunday of May each year. Interesting enough though that originally American flags were to be flown on this day to honor mothers that had lost sons to war, but now flags are to be flown on this day in honor of all mothers. Do you have your American flag flying? What do you do out of the ordinary to honor your mother on this day?

 

The reason for the church saying they are responsible for Mother’s Day would have us taken back to Anna Jarvis in 1905 when she declared her mother’s funeral to be the start of Mother’s Day when she handed out 500 carnations, as they were her mother’s favorite and the day was to honor and remember her mother. That is why the carnation corsage is a traditional staple of the day, red for if your mother was alive and white if your mother has passed away, which has been credited to florists as starting the color representation. Anna Jarvis fought tooth and nail against the commercialization of the holiday she says she created in honoring her deceased mother and till the day she died she spent her fortune and every last second against the floral industry, jewelers, and greeting card companies. Anna found people to be to impersonal to their mothers with pre-printed greeting cards and gifts, and was quoted many times saying ‘she regretting ever celebrating the day’ many times before she passed away in 1948.

 

Of the three industries Anna fought against the most, the 2013 US Annual Sales in the jewelry industry were $2.90 billion, the floral industry was $2.66 billion and the greeting cards came in at $710 million, and this doesn’t include the numbers for taking mom out to a nice restaurant or the zoo or any other of the many things people do for their moms for Mother’s Day. The craziness is that the multiple statistics websites have Mother’s Day being a slight growth for florists and special trips (dinner, special attraction) and a slight decrease in jewelry sales. Are you getting your piece of the billions of dollars spent on this holiday? You can always check out your state floral association, floral magazines and groups such the Society of American Florists for any tips and tricks for a successful Mother’s Day.

  

 Floral.today is all too familiar with the crazy people that walk into the door Mother’s Day week or gives you those ridiculous calls, so we’ve tried to find you some ways to snack a little better between arrangements, breathe between crazy phone calls, and hold yourself together till you are in your bubble bath with your champagne on Monday. Even though most people are going “I don’t have time after Mother’s Day to relax” you always have to remember that you are only given one body and if you don’t let it sit after putting it through the grinder you are just doing more damage in the long run.

 
 
 
 
 
 
 
 
 
 

Our Top 5 Easy Healthy Snacks

(Since we all know there is not going to time for breakfast, lunch or dinner)
 
1.) Dried Nuts With Fruit
You are getting a boost of protein and depending on the nut and dried fruit, you are getting many other beneficial nutrients and vitamins throughout the day. You can find this in every grocery store known to man or make it yourself very easily so you can make it completely to your own taste and preference. We here at floral.today love dried cranberries, dried bananas with whole almonds with the skin, cashews, and pistachios all combined into a ziplock bag or travel cup. 
 
2.) FRUIT! – 
It may sound silly, but having bananas, apples, pears or any other type of fruit you can hold in one hand and walk around with easily is always going to be better than that double chocolate fudge turtle brownie. Being florists, you’re able to put most any fruit down that has skin or a peel and come back to it. Pears and apples are our favorites because you can set them down easily, take a bite every so often or cut it up before getting to work in the morning.
 
3.) Granola Bar
These babies are packed with all kinds of yummy goodness that’s good for your body and can keep your energy level up. With the vast variety available, you can really pick and choose what your personal flavor is. When we are working on site or we know it’s going to be a crazy day, we always have Kashi® Chewy Granola Trail Mix Bar or the Kashi® Chewy Granola Peanut, Peanut Butter Bar. One has honey, oats, and fruit while the other has nut, oats and peanut butter. Like we said before, there are many different brands and types so you can get what you want. 
 
4.) Cheese Sticks
Again this comes in a package so you can set it down and come back to it very easily. These come in many different types of cheese and brands. We here at floral.today are still love the stringed cheese so we lean towards that more often, but paired with some fruit your getting all the nutrients from the fruit plus the calcium and other nutrients from the cheese. 
 
5.) Snack Pack Sized Food – 
This could be raisons, pretzels, apple sauce, or smaller bags of chips. The smaller sized portions help from over eating which can drag your energy down more than helping boost you through the rest of the day. I would avoid any chocolate drizzled or covered snacks so you aren’t just getting a huge serving of sugar.
 

There are many other options and many shops actually take time to eat lunch. Our suggestions aren’t for you to lose weight but help keep your energy levels up and keep you alert so you can keep going without hitting that late night wall too hard. We care about staying healthy and we hope you care about yourself as much. We will be having the occasional slice of pizza while we are designing over the next couple days but what will get us through the day is what we are putting in our mouth the majority of it.

 

Make sure that you take a second to breathe, we know it’s busy but for the customers that are asking for the world on a platter, or call just to hear themselves complain, make sure that you stop and gather yourself so you aren’t taking it out on your co-works, your customers or worse, yourself. You will not be able to please everybody and it is just crazy to think you can. I’m not saying take a 15 minute break or anything, but stop for a second, take 3-5 deep breaths, refocus yourself and be the very best you can be for the next person.

 

We will catch you up on our fun that we have at A Special Touch Florist next week, while we soak our feet. Floral.today wishes everybody great successes this Mother’s Day and prom season, make sure to keep us posted on all of your great designs, opportunities or other exciting news.

 

Till Next Week,

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Sources:

Americanlibrary.com

Wholeliving.com

Wikipedia.com

IBISworld

National Retail Federation

Floral Companies, Industry Events

What Do You Think Of The 2014 Mayesh Design Star Finalists?

This year Mayesh Wholesale Florist shook up their Design Star Competition a bit by having 3 Finalists duke it out in for the 2015 Mayesh Design Star Title. The 2014 Finalists vying for the 2015 Mayesh Design Star Crown are Patience Pickner AIFD, PFCI, Beth O’Reilly AIFD, TMF, and last but not least Tony Medlock AAF, AIFD, PFCI. All three have seen great success and have been educating the industry for multiple years, so this is gearing up to be a tight race.

 

The name of the game is each designer is given three different months for which they have to produce an outstanding floral video featuring Mayesh Awesome BlossomsOASIS® Floral Products/Floralife Products, and Syndicate Sales products and containing some fun design skills, educational value, and over-all great design. How they are judged is by how many views each of their videos get, which means you should watch the whole video through if you really want to vote and show your support, also make sure to like the video. Always share the designer’s videos on your social media and help them get those views to win.

 

Just for being finalists, the designers have already won a great prize. All of the finalists were flown out to Los Angeles for three days and two nights to film their three Design Star Videos along with a prize package worth $1000, full of goodies from Mayesh Wholesale FloristOASIS® Floral, and Syndicate Sales. The grand prize winner will receive, along with the title of 2015 Mayesh Design Star, a Floral Industry Trip valued at $4000, A bio page on mayesh.com, and social media promotion. Sounds amazing, right?  Make sure to go watch the videos and root for you favorite to win.

 

Ever designer is not the same in this industry ,so each 2014 Mayesh Design Star Finalist brings many different skills, knowledge, and experience to the playing field. So enjoy each of the designer’s videos and make sure to tell us on floral.today’s facebook what you thought of each video. Did it blow your mind or leave you lukewarm? Did you learn something new or did they leave you hungry for more?

Patience Pickner AIFD, PFCI - The Picket Fence & The Other Side Of The Fence
Chamberlain, South Dakota
Patience has already brought us the 2014 Mayesh Design Star February Video and we can look forward to her videos in May and August. Check back with us in May when we will be bringing you floral.today’s interview with the ever exuberant Patience Pickner AIFD, PFCI.
 
You can fall in love with Patience’s March Design Star Video.
Floral Perspective: Valentine’s Day Roses with Patience Pickner AIFD, PFCI
Here is also Patience’s submission that made her a finalist!
Patience Pickner AIFD, PFCI Mayesh Design Star Entry 2014
 
Beth O'Reilly AIFD, TMF - Freelance Designer & Product Developer
Austin, Texas
Beth brought us dipped in gold back in March and we will be seeing more of her in June and September. So watch out for our interview with the captivating Beth O’Reilly AIFD, TMF in June.
 
You can click on the link to be dipped in gold by Beth’s March Design Star Video.
Floral Perspective: Dipped in Gold with Beth O’Reilly AIFD
Check out the Beth’s submission to be a finalist!
Beth O’Reilly AIFD Designs a Living Picture for Mayesh Design Star 2014
 
Tony Medlock AAF, AIFD, PFCI - Pj's Flowers and Events
Phenix, Arizona
Floral.today got to catch up with Tony Medlock AAF, AIFD, PFCI this month in our Designer Feature area and it was wonderful getting to know Tony. Other than April, you can look out for Tony to be bring you the July and October Design Star Videos.
 
Let Tony teach you how to pave’ that foam away!
Floral Perspective: Pave´ Tricks With Tony Medlock AAF, AIFD, PFCI
Check out what Tony designed to become a finalist!
Tony Medlock – Mayesh Design Star
 
Floral.today wishes all the 2014 Mayesh Design Star Finalists good luck in the competition, and after as you are all stars to our industry. We hope you love them all, but at the very least make sure to support one of them to help them towards the goal of being the 2015 Mayesh Design Star. What would the Mayesh Design Star Competition be with out the great companies that support it? Nothing, so thank you to Mayesh Wholesale Florist, Syndicate Sales, and OASIS® Floral /Floralife for supporting these great designers and striving for a better future for our industry.
 
Until next week, 
Floral Companies, Industry Events

Michigan Floral Floral Association, A Leader To The Floral Industry

One of those states that you can always trust to give the floral industry a legendary designer will always be Michigan and one of the major reasons for that is the support of the Michigan Floral Association. From Jerome Raska AIFD, AAF, PFCI, CF to Alice Waterous AIFD, CFD, CF, PFCI Michigan has been producing one of a kind designers for years that not only amaze our industry with their skill, but also their knowledge. As members, they have extensive benefits and support to their well developed Certified Florist program. They also hold one of the largest state floral association shows in the country. Today we are going to go behind the scenes, and show you some of the useful benefits of being a member of the Michigan Floral Association.
 
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Jerome Raska AIFD, AAF, PFCI, CAFA, CF Commentating The 2012 Designer of The Year Runoff

  

We start off with none other than the well known Great Lakes Floral Expo. The 2015 GLFE is being chaired by a good friend of floral.today, Brian Bak of Bakman Floral Design out of South Lyon, MI. Brian has all kinds of exciting things planned for the 2015 expo, but with of theme of “Floral Fantasy… Seek, Explore, Discover”, what else would you expect but something truly magical. You can expect great competitions, a plethora of vendors and not to mention the always amazing design presentations and classes. The wonderful decor team led by Marisa Lowing-Rakowski CF is already hard at work creating breath-taking floral design to make even the most seasoned designer excited! All the fun will be starting Saturday March 6th and will conclude on Sunday March 8th, 2015. Watch the Michigan Floral Association website and Facebook page while they release details.

 
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Program Chair Of The 2015 Great Lakes Floral Expo Brian Bak And The 2015 Volunteer Chair Colleen Siembor

 

The Michigan Floral Association has two major membership options, Active and Associate memberships. Active memberships are for most established floral industry businesses, while the Associate memberships are made available for teachers, individuals, employees and students. All the membership dues vary depending on the type of membership chosen, and in the case of the Active membership, your dues are based off your business’s annual gross sales. Both of these offer member pricing on all MFA events, a subscription to the MFA Professional Florist Magazine. Only the Active memberships give you access the to a vote, all the MFA professional services and are able to hold an elective office seat.

 
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Kathy Petz AAF, CF, PFCI, Colleen Siembor, Ron Thompson, and Debra Royal AIFD, CF taking a break after the Presidents Banquet. The Michigan Floral Association is a family always looking to make it bigger.

 

Other than the fantastic Great Lakes Floral Expo, the MFA also has a wide variety of member benefits that they offer.  The Professional Florist Magazine brings you great seasonal design ideas, industry suppliers, educational awareness, and so much more. There are 10 major Professional Partnership and Business Service benefits that Active members are able to participate in. We will list them, but for extensive details of all the benefits please visit the Michigan Floral Association website.

 

The Michigan Floral Association Professional and Business Services:
  • Michigan Horticulture Industries Self Insured Workers’ Compensation Fund – This member-owned workers’ comp program has returned 15.2 million dollars to the members since it was started in 1993 and this also offers safety resources and loss control programs that are made just for the floral industry and floral companies.
  • Business, Personal lines of Insurance & Blue Cross/Blue Shield Health group plans – With so much confusion about insurance in the business and personal world right now, it is always good to know that you have availability to a plan that you can trust and with an available agent familiar to the MFA you know you will be taken care of properly.
  • Credit Card Processing Through Midwest Transaction Group – Contact the MFA office with all your questions about rates and fee’s for this service.
  • MFA SuperFleet Fueling and Vehicle Maintenance Program – With saving’s through Speedway and Marathon, you could be saving hundreds of dollars with the group volume cost savings through the MFA.
  • Arrive Alive® Cut Flower Bouquet Hydration Wraps – As one of our favorite products on the market, you can save time and money not having to water tube those dozen roses or loose bouquets ever again. With hydration for close to 48 hours at a 90% water intake, why not use something such as this great Chrysal product.
  •  TRANSPORTER 10® Delivery Systems – Another great Chrysal product that floral.today has experienced and loves. With this great product you need not worry anymore about those packages falling over on delivery, with the stable foam that comes in multiple sizes you don’t have have to worry about size or weight at all.
  • Sandwich Boards / Changeable Sidewalk Signage – As one of the more popular ways of advertising daily offerings or to just capture attention, the SignTrax sandwich board is a great inexpensive way to get more eyes looking at you and your business.
  • Custom Printed Business Forms – This benefit is offered through Royal and they supply everything from demand style point-of-sales invoices to envelope imprinting.
  • Collection Services – Have a house account that just doesn’t feel like paying, well as a MFA active member you have access to I.C. Systems to help you with everything.
  • Business Consultants and Freelance Designers – Need assistants on a holiday, wedding or for business issues, the MFA has all kinds of experienced professionals at your disposal.

With the Michigan Floral Association you also have a voice when it comes to boards and committees, the MFA is always willing to accept any helping hands when they have spaces available. If you are just looking to start off with volunteering, you can also contact Colleen Siembor, GLFE Volunteer Chair, at cardwellflorist@aol.com with all your questions or interests. As a past student volunteer and Designer Liaison Chair, we know and understand the extreme gratifications of volunteering and supporting those that support you. Volunteering helps build industry connections and further strengthen the floral industry.

 
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Garrett With Students From The Oakland Schools Technical Center Southeast

 

One of the greatest opportunities that the Michigan Floral Association also has to offer is the Certified Florist Program. This amazing program is sponsored by the National Alliance of Floral Associations and is also one of the 5 American Institute of Floral Design PFDE Pathways. The Michigan Floral Association has all the information for attaining the CF Manual, all other certification prep and registration information, along with the many outlets, such as community colleges, that can educate and prepare you for what the standards for being a Certified Florist on their website. Being a Certified Florist opens many opportunities for better pay, personal and industry recognition of your skills, along with the knowledge that comes along striving to be a Certified Florist and upholding the level of skill that is required. Personally being a Certified Florist, I have found that the doors have opened and my thirst for knowledge has only grown with the years.

 
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In 2012 Garrett was honored by being awarded the 2012 MFA Young Person of The Year and also being pinned for his Certified Florist. Garrett is pictured with his first teacher Debra Gaunt AIFD, CF and first boss Brian Bak. Both are still great friends and are a large reason for Garrett’s continued success in the industry.

 
Floral.today has barley touched the iceberg of what the Michigan Floral Association is and what it can do for you. This wonderful association has been very good to floral.today, and we look forward to all the years to come.  Make sure to go see all that they have to offer from scholarships to the Michigan Floral Foundation, always check the MFA social media and website for the most up to date information. Make sure to show your floral associations some love, no matter what state your in, as they are one of the greatest supporters that keep our industry running like a well oiled machine.
 
 
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Floral Companies, Industry Events

American Institute Of Floral Designers Events To Watch Out For

With the conclusion of the 3rd Annual South Central Region Design Form we wanted to make sure that you didn’t miss out on any of the great events the American Institute of Floral Designers and their awesome chapters have to offer for the rest of 2014 and those all ready planned for 2015! We have listed all these great events by chapter and then by date so you know what’s about to happen in your region.

American Institute of Floral Designers National Schedule:
July 1, 2014

2014 AIFD Professional Design Evaluation Session (PFDE)

Hilton Chicago

Chicago, IL

July 3-7, 2014

2014 AIFD National Symposium – “Transition Transformation”

Hilton Chicago

Chicago, IL

June 28th, 2015

2015 AIFD Professional Floral Design Evaluation Session (PFDE)

Sheraton Denver Downtown Hotel

1550 Court Place

Denver, CO 80202

June 30 – July 4, 2015

2015 AIFD National Symposium – “Journey”

Sheraton Denver Downtown Hotel

1550 Court Place

Denver, CO 80202

 

American Institute of Floral Designers 2014 Online Class Schedule
Course #1 – Introduction to Floral Design

Registration Deadlines: April 24th, July 17th, Oct 2, 2014

Course Dates: April 29 – May 13, July 22 – Aug 5, Oct 7 – Oct 22, 2014

 

Course #2 – Elements and Principles of Design

Registration Deadlines: April 24, July 17, Oct 2, 2014

Course Dates: April 29 – May13, July 22- Aug 5, Oct 7- Oct 21, 2014

 

Course #3 – Design Techniques and Applications

Registration Deadlines: April 24, July 17, Oct 2, 2014

Course Dates: April 29 – May13, July 22- Aug 5, Oct 7- Oct 21, 2014

 

Course #4 – Arrangements: Everyday and Sympathy 

Registration Deadlines: May 22, Sept 4, 2014

Course Dates: May 27 – June 10, Sept 9 – Sept 23, 2014

 

Course #5 – Personal Flower: To Wear and Carry

Registration Deadlines: May 22, Sept 4, 2014

Course Dates: May 27 – June 10, Sept 9 – Sept 23, 2014

 
 
American Institute of Floral Designers North Central Chapter
September 19-21, 2014

Natures Creative Edge – “Suspension”

Fruitport, MI

Contact Alice Waterous AIFD, CFD, PFCI for more details awaterous@gmail.com

 
American Institute of Floral Designers Northwest Chapter
April 13-14, 2014

Reboot Your Creativity – featuring Tomas De Bruyne

City College of San Francisco

San Francisco, CA

Contact Emil Yanos AIFD at eyanos@aol.com or call at 415-648-7552 for registration information

 
American Institute of Floral Designers Northeast Chapter

Events complete for this year, will update as dates are released.

 

American Institute of Floral Designers South Central Chapter
October 26, 2014

AIFD’s South Central Region Design Forum – “In Loving Memory… Funeral Tributes for Today”

DWF Wholesale

Denver, CO

Contact Lisa Weddel AIFD at lweddingdesign@q.com or Sandi Yoshihara-Sniff AIFD at sniff6956@msn for more information and to register.

 
American Institute of Floral Designers Southern Chapter
April 10-12, 2015

2015 Spring Symposium – “Botanical Bliss”

Aloft Birmingham

Homewood, Alabama

 

American Institute of Floral Designers Southwest Chapter

Events complete for this year, will update as dates are released.

 

Anytime you have the opportunity to attend a class or volunteer in the floral industry is another opportunity for you to grow as a designer and strengthen the future of our industry. At the start of each month are are going to try our best to bring you events as we find them or have them sent to us starting in May. So if you have an event you want to spread feel free to contact floral.today at anytime.

 

If you have any questions about AIFD concerning memberships, classes, regional chapters, and activities go check out AIFD.com for all the up-to-date information.Siignature

 
 
 
 
Industry Events

3rd Annual AIFD South Central Region Design Forum Delivers Trend Design and Business Knowledge

Nothing is better than being able to educate yourself from any type of floral presentation, and all those that were lucky to be able to attend the 3rd Annual AIFD South Central Design Forum got two for the price of one this year at the Baisch and Skinner Linda Kay Center in St. Louis, MO. The design forum this year was titled “Wedding Magic” and was presented by renowned designer Jackie Lacey AIFD, CFD, PFCI, and he did not disappoint. The show was organized into a 2-part day, with Jackie presenting on how to be more business smart with your company and events. The second part of the day had a wonderful design focusing on a combination of trend forecasts. With the assistance of many different AIFD South Central members, he was able to complete four full tablescapes, with a plethora of bouquets in many different styles and technical levels.

 
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American Institute of Floral Design National President John Kittinger AIFD, CFD Discussing First Time Symposium Attendee Opportunities.

 

Before we got to experience the wonderful Mr. Lacey, we were introduced to the present AIFD South Central board and an introduction to the current American Institute of Floral Design President, John Kittinger AIFD, CFD. This was followed by Mr. Kittinger being given an honor by the City of St. Louis, MO and the AIFD South Central Region in which we give Mr. Kittinger our congratulations.

 
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American Institute of Floral Design National President John Kittinger AIFD, CFD Being Honored By The City Of St. Louis, MO

 

Once Jackie took the stage for the start of the business session, he was very kind as the current AIFD Membership Chairman to introduce the crowed to AIFD and the process of becoming AIFD. He gave great information on all the new changes which include new mentoring programs, the new tool list for the PFDE (Professional Floral Design Evaluation) which allows some portable music devices that do not feature cameras in the PFDE area, new scoring changes, and some tips to help while taking your PFDE. One of my favorite sayings during this part of the presentation was “You don’t get into the industry, the industry gets into you” and floral.today could not agree more. The other point he pushed to make sure was very clear was that AIFD is a family, when you join that family you gain the support of every other member and their knowledge.

 
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floral.today with Fitz Sponsored Designer Jackie Lacey AIFD, CFD,PFCI

 

Jackie moved to the wedding portion of his business session by making sure we understood that weddings and special events are one in the same now, and asked who knew the average cost of a wedding in their area. We were taught to look at our chamber of commerce, and google for our averages, and then gave us some statistics to roll around in our head. One thing that I know a lot of people in the crowed didn’t know, including floral.today till the show, was that the wedding and event industry has been worth $40 billion dollars the last few years, the average budget is $20,000, and the average spent is $19,581, so brides and grooms are staying close to their budgets. He also noted that the average amount of money being budgeted for flowers is 8% to 10% of the overall budget, which he gave us first hand experience and suggestions for selling up to with a margin of 8% to 15%.

 

We then moved on to practices in my opinion of strengthening your business as a whole, not just in events and he advised goal setting, always having a physical plus a digital business plan to always reference and follow a to-do list. Some of the great advice that had to do with the goal setting, was goals keep you on track, give you direction on what you should be striving for and they need to be specific goals that are written down so they are concrete, detailed so you know exactly what it is you want to achieve, and tangible so you can achieve said goals. Not only should the owner be setting goals, but so should designers, since without goals you can never grow and if you’re not growing then you’re becoming obsolete. Another great point Jackie made was that without a business plan, how do you know what your averages are or your actual sales are? When you have a business plan physically at hand close to your workspace or computer you can always see it and reference it. When your business plan is on your computer, same as the physical, it is always available and visible so there can be no leaving the path you set yourself and your business on. To-do lists are what keeps you organized day-to-day. The to-do list is what will keep your day to day activities in a feasible list so what ever wasn’t checked off today will be checked off tomorrow first thing and you can always know what was done and never have to question if and when something was completed. Two questions we liked and stuck with us the most were “Why should a bride or event planner use you and your business to make a brides dreams come true?” and “What do you and your business do best?”

 

A great focus of the business session leaned toward consultations and selling which we found very fascinating. Not being an event business, we were pleasantly surprised how some of the business practices Jackie uses in his consultations and sales applied perfectly to almost any type of company. Some that we liked the most were to educate yourself on the proper names and terms, sell style and design not the list of flowers in the arrangement, lead and direct your consultation, you are the expert and where you confidently lead them, they will usually follow. What we took away was to always be realistic about the cost of everything, never ballpark because this where you loose money or words get crossed, be educated and confident so you can educate and make sure that whomever you are consulting knows you are the expert and you are going to make everything work perfectly, know the traffic to your site and always have it very clearly stated what it is that you do since 60% of consumers will visit your website before ever taking a step into your door and be the interest that sells your company 100% of the time by wearing flowers, always having your business cards on hand and being confident along with educated in every situation.

 
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South Central AIFD Region Vice President Frankie Peltiere’ AIFD, CFD introducing Sandi Yoshihara-Sniff AIFD, CFD Whom Will Be Hosting The 2014 AIFD South Central Region Design Forum ‘In Loving Memory’ October 26th, 2014 Located iI Denver, CO During The Lunch Break

 

We then took a brief lunch that gave us time to peruse all the interesting hard-goods available at Baisch and Skinner St. Louis, MO and also meet the wonderful owners Mr. and Mrs. Greene of Jet Ram Inc., whom for the past 30 years have provided the industry with all their floral shipping materials. We also go to take the time and enter into some of the amazing raffle prizes that the AIFD South Central had available. This years offerings were an Autographed Rene Van Rems ‘Rene’s Bouquets for Brides’ Hardcover book, three ‘The Knot Book of Wedding Flowers’, A very large selection of Fitz Design goodies, a selection of Milton Adler goodies, two Registrations to the October 26th 2014 AIFD South Central Design Forum in Denver, CO, two NeatReceipts Portable Scanners, and one Registration to the 2014 AIFD National Symposium ‘Transition Transformation’ in Chicago,Il. It was a great selection of prizes and floral.today ended up winning the Autographed Rene Van Rems ‘Rene’s Bouquets for Brides’ Book and one of The Knot Book of Wedding Flowers!

 
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Mr and Mrs. Greene Owners Of Jet Ram Inc. Along With Some Of Their Floral Shipping Products

 

Once everyone was well fed and returned to their seats the design portion of the day began. Jackie being the super busy man that he had sent sketches and concepts to the Forum days before and had them interpreted and designed by AIFD South Central professional designers. The tables where designed to the 4 trend forecasts Aqua Culture, Expressive Confetti, Romantic Revival, and our personal favorite Natures Couture. Before the designs started getting brought out Jackie took a second to educate us about Fades versus trends and that difference being fads only last 2 to 4 years where a trend will last 4 year and more.

 

Jackie stared with the assemble of the Aqua Culture Table done in blues, yellows, sand colors, green, ivory, gold and bronze. This table was to give the initial feel of small worlds living underwater in smaller glassware and then the large piece were added to create a more grand design. Aqua Culture is is a reflection of all things water so you can find nautical, beach, submerged, and any other water themed design working into this trend and this trend usually a crowd favorite, as most people have calming thoughts or memories when it comes to water. This trend also utilizes a lot of clear glassware so you can express the design better with the water elements. The bouquets were an interesting mixture of different styled cascades and hand-tied bouquets, some being very simple and an enhanced traditional to the more unique design such as one of our favorites that was a simple Accent Decor willow orb with cascading yellow cybidiums blooms threaded together and long stands of string-of-pearl succulent plant. This bouquet was very simple but had great impact and was interestingly unique. This table was designed by Marisa Guerrero AIFD, CFD of El Paso TX, and Bradley Shane Cranford AIFD, CFD of Little Rock, AR.

 

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The second trend brought out was Expressive Confetti, which gave us a bright burst of very strong colors such as pink, orange, yellow, turquoise and bright green. This trend is what you’re finding the new Generation Y falling in love with. With Expressive Confetti you can have more free form design styles, and the more creative you are with it usually gets better responses. The bouquets that were designed with this table introduced the arm bouquet back into the arena where hand-tied has been dominating the last few years. The bouquets to this trend also had the more traditional hand-tied, but with bright colors and sparkly eye catching accents to spice it up. For this set one of our favored bouquets used a simple technique and achieved a huge impact with a small amount of materials. It had a beautiful pink long structure of 8-10 midelino sticks bound and woven in different directions with a simple addition of 4 pink anthurium, 3-4 pin-cushion protea and what I believe was 2-3 teddy bear sunflowers. Very simple, but absolutely gorgeous. This great display was the work of incoming President Elect Eva Riter AIFD, CFD, OaCF of Bartlesville, OK and Lee Martin AIFD, CFD of St. Peters, MO.

 

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Our third treat was to the trend Romantic Revival where you’ll find you more vintage, lush, garden, and opulent designs. With this trend you’ll see more pastels, carnival glass, pearls, lace and simpler pieces grouped together. With their table-scape they captured a lovely garden essence with a couple different mercery glass compote bowls and additional tall mercury and silver containers. Of all the bouquets this is where you seem to find the most detailed brooches and fresh floral bouquets in many different styles from traditional cascades to cone shapes to composite cascades. One of my two absolute favorites of the whole show came from this group of designs and I fell in love with its detail. The designer made a composite of lush dark purple gladiola petals, collared with dusty miller and with a simple lily grass cascade and then add a beautiful Victorian brooch to the center of the compost and finished the lily grass of with some amazing large Fitz gems threaded onto the grass. The creators of this beautiful collection were belonged to Marie Ackerman AIFD, CFD, PFCI, AAF of Oklahoma City, OK, Lisa Weddel AIFD, CFD of Highlands Ranch, CO and Barb Terry also of Highlands Ranch, CO.

 

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Our last and final adventure led us to the final trend, Nature’s Couture. We here at floral.today must say that this is one of our favorite trends right now because of our love for woodsy, outdoor inspired design with a rustic touch. With Nature’s Couture, they took us to a very shiny and forward natural table-scape with white manzanita tree branches, lots of greens with the succulents, grasses and greenery,whites with the dendrobiums, lilies, hydrangea, manzanita branches, hyacinths, and roses, and a touch of light peach roses. The interesting accenting colors came from the silver dusty miller, the gunmetal muslin ribbon, silver and gold assorted Fitz Design Leafs, the large assortment of Fitz gems and the light touches of Ivory ribbon. My number one design and bouquet of the whole show was the hand wired succulent bouquet. The skill and simplicity was amazing with this bouquet as you had around 20 assorted sizes and colors of succulents all individually wired and taped, along with wired and taped string of pearls and equisetum there was skill there that not many appreciate. This was a round bouquet shape of succulents that had a slight cascade with the string of pearl strands and then a side accent of bent and shadowing equisetum for detail over the succulents. The collar consisted of dianthus ‘Green Triq’ to cover the taped wire mechanics and the 3 variegated aspidistra leaves for balance and line with a finish of salal leaves to cover the rest. So clean and fun but sophisticated and great technical value. Nature’s Couture came from the designs talents of Suzie Kostick AIFD, CFD, PFCI, MCF of Rio Rancho, NM, Sandi Yoshihara-Sniff AIFD,CFD, AAF, CPF of Lafayette, CO and Ken Senter AIFD, CFD from Houston, TX.

 
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Floral.today wants to thank all of the time and effort put into this great educational opportunity by the American Institute of Floral Design South Central Chapter and all the amazing designs and helpers who donated all their time and effort. It takes a village and what a village they have. Some of the other incredible vendors we want to make sure to thank are Connie Duglin Linens for the beautiful linens, Fitz Designs, Inc for all the amazing product and bringing the fabulous Jackie Lacey AIFD, CFD, PFCI to us, Baisch and Skinner for the use of their Linda Kay Learning Center, Accent Decor for their great containers, Acolyte and all the fun lights they provided and Milton Adler for all their supplies and products. It was a fun day of learning and growing whether you learned a little or a lot, there was plenty to take away from this wonderful experience. AIFD is at the forefront of education and keeping the future of the floral industry strong for many years to come. Make sure to take the time to thank all those involved and all the companies that made this event possible because it is them believing in you and the future of this industry that makes it able for us to attend these educational ventures and grow to be better people and designers.

 

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Feature Designer, Industry Events

Master Designer Martin Groen Brings Beauty to the 2014 World Floral Expo

Martin Groen is a man of many hats, he is a Dutch champion,  International demonstrator, international teacher and international judge. That would would easily tell us why him and his team of talented Dutch designers brought such amazing design to the 2014 World Floral Expo. We attended the thursday demonstration but Martin and his team did 3 days with three shows each day. Starting off on Wednesday with table designs & hand tied bouquets, then moving on to wedding bouquets and special events on Thursday, and finishing off Friday with easter/spring and business designs.

We were able to catch the noon show on thursday and it was amazing. Martin started the show creating a cascade bouquet of White standard Roses, Dianthus ‘Green Trick’, Fresh and Stripped Ivy, and then accented with threaded Green Hypericum, Wired Feathers, and Threaded Silver Leucadendron argenteum(silver tree) Foliage. Martin created a simple and quick hand-tied from a fresh Ivy collar, then Roses, and Dianthus and  used the stripped ivy, feathers, threaded hypericum, and threaded silver tree to create the beautiful cascade. Simple, quick, impacting. 

 
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The Cascade Stars To Take Shape With The Addition Of The Wired Feathers.

 

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A Beautiful Finished Design After The Application Of The Threaded Fresh Product And The Wired Feathers.

 

The second bouquet created by Jaap Wisse was a quick and simple crescent shape bouquet. Jaap’s bouquet consisted of a base of light blue hydrangeas, then an of white mini calla lilies and bear grass to create the small crescent shape. Then after the shape was established Jaap added white roses, white gypsophila, lavender static, and green hypericum. Once to this point he added wired foam pieces, feathers and a collar finish of wired foam strips and eucalyptus. Texture, speed and simplicity.

 
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Jaap Starting With A Base Of Hydrangea And Creating The Crescent Shape With His Mini Callas.

 

Martin took the stage for the third bouquet to show you can take a simple bouquet and make it something special with a just as simple interesting detail. The bouquet consisted of extra long white mini calla lilies with 2 taped bind points. Martin then took a red ti lead, spliced it and used the ti leaf to cover his bind points. Once the Ti Leafs where secured he wrapped the Ti Leaf with a thin wired roping to finish it off. Simple, unique and clean.

 
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Martin Preparing His Extra Long Mini Calla Lilies For His All Calla Lily Bouquet.

 

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Martin Covering His Mechanics With Red Ti-Leaves.

 

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The Finishing Touch Of Wired White Roping Being Added To Complete The Design.

 

The final bouquet of the demonstration was created by Jaap and it was to be a very clean, unique all around cascade bouquet. Jaap started building his bouquet into a pre-made wire collar with white hydrangea. Once his base was started with the white hydrangea he added in white roses, white gerber daisies and picked succulents to create a hand-tied bouquet. Once finished he added a touch of foam to the bouquet and then created his all around cascade with wired foam and fresh ivy. The wire collar kept the cascading elements from tangling or rest to close to the hand. Clean, quick, unique.

 
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Jaap Starting With A Wire Collar And Then A White And Green Hand-Tied.

 

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Fresh Ivy Was Then Added To The Collar To Start The All Around Cascade.

 

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The Final Design Is Very Clean And Very Unique With The Final Addition Of The Cascading Ivy and Wired Foam.

 

That concludes our adventure to the 2014 World Floral Expo. We can’t wait to see what HPP Exhibitions has for us next year at the 2015 World Floral Expo! Thank you Martin and his team for a beautiful demonstration and all of you for reading about our adventure to this amazing expo. Make sure to keep watching here for all the exciting interviews and stories we have in store for you.

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Fresh Arrangement Created By Martin And His Team

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Fresh Arrangement Created By Martin And His Team

 

Industry Events

Other Great 2014 World Floral Expo Finds

Here are some of the other great companies and florals from the 2014 World Floral Expo in Chicago, IL.

 

One of the most important aspects of floral design is proper care and handling and Chrysal was on hand this year showcasing a great variety of products from water conditioners to their Arrive Alive loose bouquet packaging. You can always check out their website for care and handling tips and tricks.

 
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Mimi Martinez from Chrysal Americas was on hand to show off all the great care and handling products Chrysal has on the market.

 

It was also great to stop and meet the lovely Jeanne Wessar, who operates the local farm for Blooming of Beloit out of Beloit, Wisconsin. We had a great conversation about her beautiful dark purple lilacs with white tips, as well as about farming and purchasing from local farms along with international farms. Sometimes we get so excited about what’s outside the USA that we forget about all the beautiful things available right in our backyard.

 
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Farmer Jeanne Wessar representing her farm along with the other product available through Blooming of Beloit.

 
One of the most amazing displays of color and product variety hands down would have to be Jet Fresh Flower Distributors with the vast colors of gerber daisies, roses and the very unique natural pink large calla lilies. Jet Fresh Floral Distributors also had the very new to the market naturally preserved roses, which very few suppliers have available as of yet. Along with the super color collection, they also had the always beautiful 120cm Freedom Standard Rose which is available in a few other colors.
 
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The Pyramid of all fresh gerber daisies and roses. Also on this pyramid are boxes of standard and spray preserved roses in a variety of colors.

 

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20cm Freedom Standard Rose available through Jet Fresh Flower Distributor, because “Size Matters”.

 

As an experience, there are few Expos such as this that offer personal time with farms. As they start to get the plans together for next year’s Expo, floral.today will be keeping our eyes peeled for all the details, and will have them here for you, so you can make sure to save the date for the 2015 World Floral Expo.

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Industry Events

Beauty at the 2014 World Floral Expo

We are super excited to start our floral.today adventure off with our trip to the 2014 World Floral Expo in Chicago, IL on March 27th. It was great to be greeted right off the bat by Jasper van Dijk, Marketing Manager for HPP Exhibitions who puts on this great event. Right after the great welcome we walked into a wall of wonderful smells, colors and people from all over the world. As someone that has never been to a floral expo with so many farms and importers, the variety of people and companies was exciting.

 

The World Floral Expo brings together farms and companies from Ecuador, Colombia, Ethiopia, Kenya, Peru, Holland, USA, Canada, Costa Rica, Israel and Thailand to offer up some of the best international product available to the American floral market. The farms showcase everything from roses, and tulips to insurance and floral conditioning products and this year had some of the most unique yet.

 

Some of our favorites this year came from Amy’s Orchids, Holex Holland and Holex USA, the Naniwa Flower Auction CompanyAbove All Flowers, LLC and Blooming of Beloit. Our favorite florals that captured our attention this year go to the major variety of Dendrobium and Makara Orchids from the Amy’s Orchids booth. Also we can’t say enough about the amazing size, color and variety of Eustoma, Ranunculus and Scabiosa japonica that Naniwa Flower Auction had on display this year. Blooming of Beloit out of Beloit, Wisconsin showed off some beautiful green and white hydrangea, hot pink peonies, and some fantastic purple with white tip lilac.

 
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It was great to catch up with Amy from Amy’s Orchids of Thailand and see all the great colors and lengths she is producing.

 

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Had a wonderful conversation Shigeru Ushikubo from the Naniwa Flower Auction Company located in Osaka, Japan and his interpreter about all their amazing product.

 

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Quick photo with Dutch Champion and master flower designer Martin Groen between demonstrations.

 

Thank you Martin Groen and Jaap Wisse, all the way from the Netherlands for the great bouquet demonstration! Martin and his skilled dutch team stayed busy on Wednesday demonstrating Table designs and hand tied bouquets, Thursday demonstrating Wedding Bouquets and Special Events Designs, and Friday finishing up with Easter, Spring and Business Designs. We learned some interesting techniques for better mechanics and unique detailing. This team of amazing designers brought beautiful designs created in a short amount of time with breath-taking impact.

 

We will be giving you some more tidbits throughout the week about our 2014 World Floral Expo trip, so stay tuned.

 

Thanks for stopping by today and make sure to check back often for interesting people, places and things from our amazing industry!