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Industry Events

Path to Nature’s Creative Edge 2014

 
Come enjoy this once in a lifetime opportunity with a wonderful night filled with beautiful design, great people and a great cause. This event benefits floral education scholarships and grants and all the designers donate their skill and time along with the most of the fresh flowers being donated.
Nature’s Creative Edge will be held September 19-21st, times are Friday & Saturday from 6-9pm and Sunday from 4-7pm. Make sure to come early and watch all the designs transform as the sun sets and the woods become illuminated by specialty lighting and hundreds of candles. Also look out for those in the woods with staff buttons or AIFD pins as these are usually the people that have designed the pieces or have volunteered their time and will be able to give you the deepest of insight into the designs and the designers.
Enjoy the photos of of past Nature’s Creative Edge designs and make sure to share all your experiences with Floral.today when you attend this year’s Nature’s Creative Edge.
 
Martin Van Til 2008
Design by Martin Van Til AIFD, MCF 2008 Natures Creative Edge.
Photo Property Of Nature’s Creative Edge.
 
Sue Bal 2010
Designed by Susan Vanderhulst Bal AIFD, 2010 Nature’s Creative Edge.
Photo Property Of Stacey Carlton AIFD.
 
Stacey Carlton 2010
Designed by Stacey Carlton AIFD, 2010 Nature’s Creative Edge.
Photo Property Of Stacey Carlton AIFD.
 
Carolyn Kurek 2011
Design By Carolyn Kurek AIFD, 2011 Nature’s Creative Edge.
Photo Property Of Debbie Strand CFD, ICPF.
 
Stacey Carlton 2011
Design by Stacey Carlton AIFD, 2011 Nature’s Creative Edge.
Photo Property Of Debbie Strand CFD, ICPF.
 
Martin Van Til 2011
Design by Martin Van Til AIFD, MCF, 2011 Nature’s Creative Edge.
Photo Property Of Debbie Strand CFD, ICPF.
 
Designer Unkown 2012
Design by Bob Friese AIFD, 2011 Nature’s Creative Edge.
Photo Property Of Stacey Carlton AIFD.
 
Debbie Strand 2012
Design by Debbie Strand CFD, ICPF, 2012 Nature’s Creative Edge.
Photo Property Of Debbie Strand CFD, ICPF.
 
Laura Parker 2013

Design By Laura Parker AIFD and Kim Slocum, 2013 Nature’s Creative Edge.

 
Debbie Strand 2013

Design By Debbie Strand CFD, ICPF, 2013 Nature’s Creative Edge. Photo Property Of Stacey Carlton AIFD.

 
Craig Montanye 2013

Design By Craig Montanye AIFD, CFD, 2013 Nature’s Creative Edge.

 

With all these many years of amazing design just think of all the possibilities with this years theme of ‘Suspension’! Mark those calendars for September 19-21 so you don’t have to miss out on one of the USA’s top floral displays. Design space is still available and so are volunteer spots so make sure to visit the Nature’s Creative Page Facebook page for more information.

Can’t wait to see you all there!
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Extra, Industry Events

A Woodland Affair

 

 

Imagine a walk in the middle of the woods that is lit with nothing but thousands of candles, a beautiful Michigan autumn evening and over 30 professionally made large scale floral designs created by designers from all over the United States. Now stop imagining and pencil in the date to attend ‘Suspension’, this years theme of the 2014 AIFD North Central Chapter‘s Nature’s Creative Edge, September 19-21, 2014. You can find all the information at this LINK and show them support on the Nature’s Creative Edge Facebook page.

NCE 2013 First 5 Designs Pic 1
2013 Natures Creative Edge Entrance to the Woods, Picture Property of A. Carmolli

Nature’s Creative Edge is a one of a kind public awareness event hosted by the AIFD North Central Chapter to raise funds for floral industry education September 19 through September 21, 2014. As a designer of the last 4 years I enjoy every year more and more as this is a floral event for refueling your creativity and bringing back your center. Every designer should experience this event as it is one of the few events that is all about you in the woods creating something beautiful for the world to see without any major stress, few requirements and a plethora of world class designers all around you.

 

This event is hosted on the property of Bob Friese AIFD in the beautiful Fruitport, MI woods. You are parked in a a field then loaded on to a bus which takes you to the depths of the woods to be welcomed into the woods by an AIFD member and directed down a wood chip path all lined with thousands of candles. It is a night of dreaming, fantasy, professionally executed designs and beauty. As you walk down the path experiencing each design you have many opportunities to actually meet the designer and discuss their designs and thought when it came to creating their designs. Get ready for one of the best themes yet as this year for ‘Suspension’ all the designs have to be elevated in the air no closer than 6 inches to the ground.

 
NCE 2013 First 5 Designs Pic 2

Chandelier Designed By James Lutke, Picture Property of A. Carmolli

The other great part of the night to be known is that the designers have donated their time, the flowers have been provided, and all the support from the community is for the cause of raising money for education. It’s this that makes this night of floral magic worth every second, knowing you are part of keeping floral education and the floral industry strong for a bright future. My other favorite part of this wonderful event is the army of designers and helpers that makes this event happen. It is always great to see how people come together and give so much of themselves for such a great cause, it makes your soul warm and makes you want to get involved that much more.

NCE 2013 First 5 Designs Pic 4

Design by Jim Rauch AIFD, CFD, CF, Picture Property of A. Carmolli

All are welcome to attend and designers are always welcome to assist in designs or creating their own exhibit. The public and designers can contact Alice Waterous AIFD, CF, CFD, PFCI or the Nature’s Creative Edge facebook page with any questions or comments. Make your best effort to attend this once in a lifetime event as you will not find anything such as this display of design anywhere else in the world.

 

Join us for more pictures on #FloralFriday,
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Industry Events

Congratulations!

What a crazy weekend packed full of floral competition and amazing design!

The results are in and here are some of the winners from this weekends competitions.


Arkansas Florists Association
9th Annual Mid-America Invitational Design Cup


Winner
Jenna Naylor AIFD
Jenna

Photo Property of Jenna Naylor AIFD 

 


Society of American Florists
47th Annual Sylvia Cup Design Competition


Winner
Jacob McCall AIFD, AAF, FSMD

Jacob
Photo Property of Jacob McCall AIFD, AAF, FSMD

Runner-up
Derek Woodruff CF, AIFD, PFCI

Head Shot
Photo Property of Derek Woodruff CF, AIFD, PFCI

2nd Runner-up
Jeanne Ha
Jeanne

Photo Property of Jeanne Ha

 


2014 Singapore Garden Festival


"Floral Windows To The World"
Annette von Einem - Gold and Best of Show

Annette
Photo Property of Annette von Einem
"Floral Windows To The World"
Björn Kroner-Salié - Gold
BK 3-12 jpg_MG_1370 Kopie 2

pjk-atelier.de, All Rights Reserved

 

"Celebrations! Floral Table Series"
Tan Han Xiang - Gold and Best of Show
Tan

Photo Property of Singapore Garden Festival

"Celebrations! Floral Table Series"
Winston Chin Chen Hean - Gold and Best of Show 
Winston

Photo Property of Singapore Garden Festival

 

Congratulations to all the designers on such great achievements and also congratulations to those that competed as that takes just as much confidence and strength no matter if you win or lose. You can find more information about the designers by the links attached to their names and also about the competitions or competition holders by clicking on their names. Competitions are just one of the many ways that we find the industry being strengthened by the efforts of the designers, technical prowess displayed and attention that is brought to the public by well executed professional design skills. We here at floral.today have been blown away by the designs that have been produced over the weekend and hope that you all go and show your support to the designers and those that provided these amazing opportunities to our industry.

 

Till Next Time,
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Extra, Industry Events

2014 Texas Cup Experience

I had the honor of chairing the Texas Cup competition at the 100 Year Celebration of the Texas State Florists’ Association‘s annual convention in Austin, Texas on July 18th, 2014. I came straight from my computer and finding out that I passed my PFDE Exam in Chicago and was asked to be a member of the American Institute of Floral Designers so there was no stopping this girl, so I knew the weekend was going to ROCK!

 

Upon arriving in Austin I had found that my flowers, generously sponsored by American Agro in Dallas, Texas, had arrived and were waiting for me, and oh how beautiful they were! The flowers I chose were lime green cymbidiums, orange and yellow roses, bells of Ireland, yellow lilies, much more fresh along with a large beautiful succulent plant and a variety of awesome greens, mosses and cool wire from Smithers-Oasis.

 

The contestants were aware that they would be bringing a prop to fit in the theme of the event, “The Spectrum of Design.. Treasured Memories – Future Vision”, they had $50.00 that they could spend on their prop and could do no advanced design work on it. They also knew they would be doing a wedding design and a surprise situation design.

 

We had a 5pm pre-competition meeting to inspect props, tools and where the designers could ask any questions they may have had and then were dismissed for 15 minutes before the dinner program started. The show featured Kevin Ylvisaker AIFD, CAFA, he put on an awesome program of how designs have changed over the decades, I unfortunately was busy with the Texas Cup preparations and was unable to see the show but I heard it was amazing. Kevin has a huge personality and shines when he is on stage, so I’m sure it was amazing!

 
Crowd

The Texas Cup Crowd

 
 

Directly after Kevin’s show we had 15 minutes to set up and the competition began as the audience from Kevin’s show, 167 people in attendance, were served coffee and dessert as they watched the competitors. The first design was the interpretive design and the designers were allotted 45 minutes to complete this design. As I walked around the room I saw some of the first time contestants using ALL of their flowers in their first design, so being a first-timer at chairing I walked around the room nervously and loudly saying, “These are all the flowers you will be receiving”. LOL I truly didn’t know what else to do to give them some sort of chance to remove some of the flowers.

 

The second design was a wedding bouquet that the designers were given 40 minutes to complete and it went off without a hitch.

 

 
Rey Rey
‘Rey Rey’ Rodrigues During The Surprise Piece of The Texas Cup
 
 

Now for the Surprise Package…. the contestants were asked to leave the room and step outside for 10 minutes while we set up for the surprise portion, at this time we brought in 20 easels and 20 Smither-Oasis 18″ square and round funeral wreaths. Under their desk I had placed a manila envelope that included the surprise package situation and a photograph of a deceased past president of the Texas State Florists’ Association, the designers were instructed to use the oasis wreath and they had to incorporate the frame into the design to honor the presidents of the past that have paved the way for our floral association to be what it is today, one of the strongest and innovative in the country.

 
Debbie

Texas Cup Honorable Mention Debbie Lyon Designing Her Surprise Piece

 

With many groans and dirty looks being directed at me I knew the posted allotted time of 20 minutes was unreasonable so I added another 10 minutes to the time and they were off and designing. At this time it was 8:30pm approaching 9pm and the judging was underway. That 30 minutes went by extremely fast and some of the contestants are only just now forgiving me for the surprise situation and some may never forgive me, but it was a surprise design. The designers did honor the past and came through as the true designers that they are and made it happen in 30 minutes, I am so proud of all the designers.

 
Josh

Texas Cup Third Place Josh Anderson Designing His Surprise Package

 

Now it’s 9pm and the judges are working hard behind the curtains, the judges worked from 8:30pm to 1:30am before emerging with a winner of the competition. My judges were Debbie Gordy AIFD, Susan Tate AIFD and Dov E. Kupfer AIFD who is also a certified American Institute of Floral Designers judge so all of my judges were extremely qualified to do the job and it was not an easy task with 20 contestants and 60 designs to judge before they emerged with a winner.

 
Nora

Texas Cup 2nd Place Nora Cisneros Designing Her Surprise Piece

 

In the end Sheri Jentsch TMF of Blumen Meisters Flower Shop in New Braunsfels, Texas was the first place winner, Nora Cisneros of Flowers of Kingwood in Kingwood, Texas was the 2nd runner-up with Josh Anderson of James Madison High School in San Antonio, Texas receiving third place. Honorable mention went to Debbie Lyon of Hubble and Hudson Bistro in The Woodlands, Texas and Luke Harwell of Baack Flowers in Abilene, Texas.

 
Sheri
Texas Cup Winner Sheri Jentsch TMF Designing Her Surprise Piece
 

I want to thank all of those that helped me get through this experience, being my first chairing experience I had a few Uh Oh’s but we all got through it and I have learned a few valuable lessons for next year. This was one of the most successful Texas Cup Competitions in many years and I am very proud of all the contestants that stepped up and put their hearts and designs on the line to be judged by others. It’s never an easy thing to do, but when you win it is life changing and the most awesome feeling in the world. The sense of accomplishment for all your hard work is acknowledged and you can’t take that away!

 

Congratulations to all the contestants, you are all winner’s in my eyes!
Hope to see you next year!
Nicola Parker CFD, TMFA

 

Feature Designer, Industry Events

Baudouin Roelants : Featured Designer

If you haven’t found your way to being a Facebook friend with the lovely Baudouin Roelants yet, you are missing out. Baudouin is one of those people that always has a kind word, a funny post or hilarious interactions with other people. Floral.today got our first glimpse of Baudouin on the Fusion Flowers Magazine‘s social media presence who was the tudor for their 2012 Fusion Flowers Magazine Summer School. His designs are beautiful and so is how he treats those around him.

 

We had the pleasure of doing a quick interview with him after his show at the 2014 AIFD Symposium a few weeks ago, so go make sure to check that out as we will have the link below after you enjoy some photo’s from our 2014 AIFD Symposium experience with the wonderful Mr. Roelants.

  

Part Of Baudouin’s Team And Volunteers

 
 

Team Member Securing Grass

 
 
 
 
Paper Bouquet

Baudouin Creating a Bouquet With Paper and Fresh Floral

 
 

Baudouin and Husband David Showing Off Finished Bouquets

 
 

Nelson Hiltner Knotting Raffia To A Cylinder

 
 

Braided Raffia, Fresh Wheat, Orange Vanda Orchids

 
 

Raffia Tubes, David Austin Roses, Scabiosa, Peach Hypericum, Accent Decor ‘Jardine Planter’

 
 
On Stage

De-Petaled Sunflowers, Raffia Tubes, Hanging Amaranthus, Accent Decor ‘Newport Bowl’, Accent Decor ‘Recycled Teak Wood Pillar’

 
 
Finished Cylinders

Raffia Knotted, Yellow Vanda Orchids, Not Sure About The Pods, Clear Cylinder, Accent Decor ‘Recycled Teak Wood Pillar’

 
 

-White Larkspur, Stripped Green Stems with Green Discs Attached, Green Button Mums, Queen Anne’s Lace, White Paper Discs, Accent Decor ‘Guru Vase’, Accent Decor ‘Newport Table’ -Wood Base, Raffia, White Roses, Green Hanging Amaranthus, De-Petaled Sunflowers

 
 

White Paper Discs, Green Button Mums, Stripped Greens Stem with Green Discs Attached, White Larkspur, Queen Anne’s Lace, Accent Decor ‘Guru Vase’

 
 

David Austin Roses, Scabiosa Pods, Peach Hypericum, Raffia Tubing, Accent Decor ‘Jardin Planter’

Pictures Property of: Baudouin Roelants, David Dewel, and Cres Motzi AIFD

Baudouin’s ‘Transformation of Functions’ at the 2014 AIFD Symposium was absolute beauty, simplicity and impact. From ballet dancers with bridal bouquets, to all the raffia detailing, he kept you thirsting for more the whole time. We appreciate Baudouin taking the time to do an interview for Floral.today at symposium and you can find it HERE. We look forward to seeing Baudouin and his charming husband David again hopefully in Belgium! Thank you to Baudouin, his husband and all the volunteers and team members that created such an amazing show. Go check out Baudouin’s Facebook and Website to see even more from his show and other works. He loves cats and cat jokes, so make sure to show him your best on Facebook.

Till Next Time,
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Extra, Industry Events

AIFD Preppers : Surviving “PFDE Results Watch 2014”

 

 

Even though the 2014 PFDE Candidates will have the shortest wait time of any PFDE Candidates, it’s is still a stressful 2 weeks. So we have decided to give you some activities to help tick those seconds by while you’re not working and so that you don’t break your mouse clicking the refresh button.

 

Stress Eat!

Try some of these healthy and not so healthy recipes!
Cooking takes up chunks of time and has a prize at the end if you follow the instructions.

Baileys Irish Cream Fruit Dip

Stuffed Cherry Tomatoes

Strawberry Fields Salad

Herbed Potato Salad

Grilled Chicken Breast with Spicy Peach Glaze

Pulled Pork

Tart Cherry Cake

Grilled Plums with Spiced Walnut Yogurt Sauce

 

Meditate and Relax

Take the time to breath not just to wait for your results but to help reduce all the other stress going on.

Bubble Bath - If you are not one for sitting in water then go for a slow swim.
Read - Be inspired by a fashion trend or go on an adventure and save the princess.
Get Business Paperwork Done - Turn on some tunes and zone out into the world of paperwork. Those proposals won't write themselves.
Learn A New Skill - Knitting, Crochet, Basket Weaving, really what ever calls to you.

 

Be Active

Getting outside after work or on the weekends can help pass the time and can also be good for your body.

Take The Kids To The Zoo or Museum - If you don't have kids borrow some since there is nothing better than educating the youth of the world.
Go For A Picnic - You can prepare your picnic yourself or the grocery store has everything ready made for you.
Run, Jog, or Bike - A body in motion stays in motion and you can spend the whole time counting how many times you could have clicked your email refresh button.
Camping - Get away from your electronics so that when you get back home it is a wonderful surprise.
Throw a Summer Party - You'll be so stressed about the food, decor and entertainment you won't have any time to worry about your results.

No matter how you are dealing with the waiting, Floral.today is so proud of all the those that took the American Institute of Floral Designers, Professional Floral Design Evaluation. It is these people that are the future of our industry and what will be the backbone for our industry. Good luck to everybody and no matter the outcome, always remember that you are that much closer to your dreams.

 
Till next time,
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Extra, Industry Events

AIFD Preppers: “Blooms Over Chicago”

What is ‘Blooms Over Chicago’ and how can I get Involved? Well lucky you asked because the lovely Stacey Carlton AIFD, CFD, Blooms Over Chicago Chairperson, has just the answer for you. Check out the article on behalf of the American Institute of Floral Designers and the radiant Mrs. Carlton and then see how you can get involved! For all the other area’s involving volunteering at the AIFD Symposium contact Volunteer Coordinator Co-Chairs Laura Parker AIFD (laura_parker821@yahoo.com) or Carolyn Clark Kurek AIFD (coralcay2@aol.com) with any of your questions.

 

Floral Designers to Spread Cheer in Chicago
BALTIMORE (July 2014) – Eye catching hand-tied floral bouquets, uplifting floral arrangements, and smiles that only flowers can create. This is what certain residents and visitors to Chicago will experience when the American Institute of Floral Designers (AIFD) rolls into town July 3-7 for their 2014 National Symposium “Transition Transformation” taking place at the Hilton Chicago. As part of this event, members and volunteers of the floral industry’s leading non- profit organization dedicated to the art of floral design will be spreading floral cheer through AIFD’s public service event “Blooms Over Chicago.”

Starting on July 5 and ongoing until the end of Symposium, numerous volunteers will be working hard to spread as much floral cheer through Chicago as they can. On Saturday, July 5, at both Columbia College Chicago and Cloud Gate in Millennium Park, AIFD volunteers will host a “pedestrian pop-up bouquet giveaway.” This event will feature designers distributing hand-tied floral bouquets to pedestrians. The bouquets will each have a #blooms sticker adorned to them to encourage sharing photos of them on social media. On July 6 and 7, volunteers will head to the Ronald McDonald House and the Unity Hospice to set up beautiful floral arrangements throughout the respective locations and hand out bouquets to employees, staff and patients.

“We are taking a unique approach with this project this year,” explained Stacey Carlton AIFD, CFD, Blooms Over Chicago chairperson. “We wanted to warm each space up and showcase AIFD's design talents with some beautifully crafted custom arrangements. We also wanted to spread some cheer in the form of bouquets for the hardworking employees and staff and for the patients,” she said.

The Blooms Over program is an event that is held during the AIFD Symposium, an annual event where floral designers from all over the world gather to share the latest trends in floral design. Symposium features floral design education programs presented by industry experts, networking events and exclusive social events. Registration is open to all floral industry professionals. More information, including registration, is available at http://aifd.org/upcoming-events/2014symposium/.

If you are looking to get involved make sure to contact Stacey or the Volunteer Coordinators with all your questions and to sign up. If you are not a designer attending the AIFD Symposium make sure to go and get yourself or a loved one something floral and special, individually crafted by some of the top professional designers in the United States. Floral.today hopes that designers and pedestrians alike will go and support this awesome public awareness.

We can’t wait for the last few days to click by till we see all of you at the 2014 AIFD Symposium,

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Extra, Industry Events

AIFD Preppers : PFDE Tools

Though those of us that are taking on the AIFD Professional Floral Design Evaluation this coming Tuesday have been informed multiple times on what tools are allowed, there are still some of us that are confused. So join floral.today as we pack our tools according to the AIFD Guidelines so there can be no question. We will also enlighten you on what we have been told pertaining to music in the testing area so stay tuned for that.

 

 

First we have started off by identifying our tools. We use nail polish some part of our tool that is very obvious and is very clear to see. 

Here are few other ways other's mark their tools:

- Writing your name or initials with permanent marker
- Adding a ribbon or pipe cleaner
- A full set of one particular color
- Painting the tips or ends a distinct color as we have done.


What is allowed according to the rules:

- Floral Knife
- Pruner
- Ribbon Shears/Scissors
- Wire Cutter
- Needle Nose Plier

DSC04077

1 Scissor, 1 Pruner, 1 Wire Cutter, 1 Jewelry Plier, 1 Floral Knife
THIS IS ALL THAT IS ALLOWED

YOU CAN NOT SHARE OR BARTER ANY TOOLS OR MATERIALS!

Some objects of debate or questioned have been:

- Towel
- Music Players (Ipods, Phones, MP3s)
- Glue
- Extra Water
- Extra Foam

Here are the answers I've received, if you question it than avoid it since it isn't on the list. However here are some suggestions to cover some of the none products on the list. It was suggested to us to wear an old sweatshirt as it may be cold and if you spill water and towels are not allowed, you can clean up any spilled water off your table. Other than creating your five professionally executed designs you are expected to have an immaculate table when the time is called.

On the topic of music we music players, Ipods and MP3 players, are only allowed if they have no camera's or communication compatibility. So if it plays music and only music than you should be fine. We will be using a Ipod Nano 6th Generation that has music and a timer. Our Ipod will be held in a Hex rubber watch band that keeps it on my wrist and everything out of my way while I design. These can both be found on amazon.com and multiple other electronic sites. There is also the newer Ipod nano and shuffle available at all apple stores.
DSC04079

Ipod Nano 6th Generation In HEX Watch Band (Headphones not shown but they do go into the side of the watch to listen to timers and music.

For all those with questions of extra foam water or access to glue pans or extra glue.  There will never be any guarantee that there will be extra anything. Plan accordingly so you have clean water to the side, and plan your foam ahead of time so you know what you will have for backup just incase of any issues. 

 
How We Will Be Packing Our Tools
ApronApron rolled out completely
 
DSC04071
Tools placed into pockets
 
DSC04073
Start Rolling It All Up
 
DSC04075
Tie It All Off With One Of The Cords
 

This can fit easily into any gap in your suitcase. Along with this, if your flying, place a letter stating that your attending the American Institute of Floral Designers National Symposium and these tools are for your national certification exam on top of your tools so that if it’s stopped by security after being checked-in they can better understand why you are traveling with tools. You will have a better chance of not having you tools getting taken away or your luggage missing when you arrive.

 

This is what we will be taking to the Examination Check-In area to be approved before the exam.

DSC04080

1 Ipod Nano in Hex Watch Band (Headphones Not Shown), 1 Sweatshirt, 1 Floral Knife, 1 Jewelry Plier, 1 Wire Cutter, 1 Pruner, 1 Scissor

 

Be prepared for anything so that any design can be altered in the blink of an eye, if a vase breaks, or stems break, your foam falls apart or a different design falls and is damaged you are ready for it. Try and keep a level head as it will be easy to loose yourself and your time along with it. If at anytime anything happens, step back from your table take a deep breath, count to ten and get back to work. Just don’t stop and above everything, don’t you dare give up until that time is called because you never what greatness can still happen. Floral.today is excited for all the of the designers taking the step to further their career. It takes a lot of confidence and personal education to take the AIFD PFDE so we wish you all luck and hope you achieve all that you set out for in your career.

We look forward to seeing everybody,
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Extra, Industry Events

Joseph Massie Does It Again!

From winning competitions to creating breath taking floral gown, Joe Massie always seems to have been put on this earth to wow us! This week floral.today is super excited as Touchwood and Joseph Massie have written a great article, A “Touch Of Chelsea : A Floral Couture Installment’ for you, our viewers, to enjoy. Check out the article and make sure to see all the pictures of the installment below!

Image 1
 
 
JOSEPH MASSIE
A 'TOUCH OF CHELSEA' : A FLORAL COUTURE INSTALLATION

Floral fans were in for a treat yesterday afternoon when floral maverick Joseph Massie unveiled his unique twist on the Chelsea Flower Show on Thursday 22nd, May for Touchwood. Focusing more ‘horti-couture” than horticulture, the Midlands leisure and retail centre played host to artist and designer Joseph Massie (26) who created and exquisite dress made entirely from fresh flowers for TV’s Made In Chelsea star Rosie Fortescue to reveal.

Helping to showcase the summer’s biggest trend of floral fashions, five-time RHS Chelsea Flower Show Gold medal award winner Joseph Massie hand-made the stunning gown for TV star and fashion blogger Rosie to unveil. Taking over 25 man hours to craft, the guests visiting the centre between 4pm and 8pm on the 22nd had the opportunity to meet with and chat to Rosie, and to be photographed with Joseph and the unique ‘horti-culture’ creation.

Created with thousands of fresh blooms and standing in SITU for five days, the floral couture installation contains a diverse mix of floral materials in a riot of summer colour. The majority of floral materials included within the floral couture installation were sponsored by a collective of growers under the luxury LM Flower Fashion banner including:

Phalaenopsis from Walter Grootscholten

Vanda from Anco Pure Vanda

Chrysanthemum from Zentoo Chrysanthemums

Sweet and Pearl Avalanche from Meijer Roses

Gloriosa, Eryngium, Clematis and Asclepia from Marginpar

 

Joseph comments: “It’s always a great pleasure and privilege to collaborate with brands on installations ~ especially during Chelsea week when there is such a wonderful abundance of gorgeous floral materials to work with and the whole country is talking about flowers. With this piece, we’re focusing on a luxurious riot of both colour and texture ~ combining bright contrasting hues against a palette of nudes, creams and pale blues. I’ve a feeling it will be a very special piece, and I can’t wait to unveil it to the public.”

Rosie comments: “I was thrilled to be asked to be part of such and exciting project. Floral is such a huge trend this year, and Joseph’s fresh flower couture creation offered a truly unique way to showcase the style. The dress itself is absolutely stunning and I would encourage anyone who hasn’t already done so to pop down to Touchwood to see it for themselves.”

Lucy Burnett, marketing manager at Touchwood, adds: “Our stunning floral creation proved a huge success with our guests and brought a real sense of fun to summer fashion. Floral is the season’s must have print so we thought what better way to highlight what’s on offer at the centre than to create out own twist on the Chelsea Flower Show. We would like to thank Rosie and Joseph for the incredible work, as well as everyone who came along to enjoy the event. We hope all our guests have fun experimenting with their summer style.”

 
Image 2

Joseph Massie Touching Up His Creation

 
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Image 4

Rosie Posing With The Gown

 

What a wonderful article and what a brilliant design and concept. Floral.today loves the combination of colors, textures and the beautiful silhouette of the design. For those that don’t know the wonderful Joseph Massie, he is five-time Chelsea Flower Show Gold Medal winner which he has also won four Best In Show awards along with those. He has also been award a staggering 17 national competition victories and awards and he is only 26. Joe has his own company out of Liverpool, UK devoted to art and design. For those that don’t know about Rosie Fortescue, she is a BAFTA award-winning for her involvement with Made In Chelsea, a reality series on Channel 4. You can also follow Rosie at her fashion blog, At Fashion Forte, where you can catch up on all things fashion and style.

 

This was a wonderful article and design, click on all the links to go see more about the people involved, the flower companies or the fantastic Chelsea Flower Show. We thank you for joining us for this article and for Joe and those that sent us the article.

 

Till Next Week,
Extra, Industry Events

Garrett’s PDFE Mock Exam Day

The only way to succeed is to practice, practice, practice and while preparing for his American Institute of Floral Designers, Professional Floral Design Evaluation that is a lot of what Garrett has done. This last week was Garrett’s last major event till his PFDE on Jul 1st and it was a mock exam hosted by Forget Me Not Flowers in Bloomington, IL. This has no affiliation with AIFD but was a great preparation to understand testing in a 4 hour time restraint and also understanding PFDE evaluations from an evaluators perspective and as a group.

 

This mock PFDE was strictly followed to what would actually happen in the real examination. Starting with a briefing of the design categories, a time to review the product and to organize your space and then they were off! They had 4 hours to design 5 pieces to the categories Sympathy, Arrangement, Wedding, Flowers to Wear, and a Duplicate. For each category floral.today is going to list each category with the specifics along with Garrett’s design for the category. wWith the photo’s and descriptions floral.today is going to list a few of the critiques Garrett was given to work on before July.

 

Sympathy

A Floral Tribute For A Cremation…
The Red Memorial Container Represents The Urn That Is To Be Incorporated Into (Or Set Next To) Your Design

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Critiques:
*Adding willow or a few more tulips to left side to make it stronger to add balance to my line
*Reduce the orange roses, add a small grouping to the back to pull the eye through the arrangement
*Reducing the orange roses by only a few to create a heart
*Wire all the tulips or avoid the tulips since they will grow over night
 

Wedding

A Bouquet For A Bridesmaid
 
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Critique:
*Bind all the orchid tips together
*Take the extra time and triple check as there was a piece of tape showing
*Take last minute wire off the handle as it wasn’t needed and kept falling off
*Add an aspidistra leaf or grass to the orchids to make it completely clear how to hold the bouquet and it’s direction
*Hold the bouquet to test physical balance
 

A Centerpiece for a Dinner Party

Your Arrangement Will Be Placed On An Elongated Rectangular Table, Seating 12
 
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Full Design

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Closeup Of Design

 Critique:
*Break-up the middle of the arrangement by creating different levels with the flowers for depth
*Reduce the amount of flowers in the center 
*Double Check that the equisetum is all in a uniform curved line
 

Flowers to wear

A Corsage For Prom
May be worn on the wrist or arm
 
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Full Design

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Closeup of Detail

 
Critique:
*Triple check for exposed glue
*Make sure backing is similar shape to whats carried out throughout the design
*Watch where the tips are going so it isn’t poking anybody
Put the corsage on your wrist to understand where all the flowers are sitting.
 

Duplicate

Duplicate The Design From The Picture Provided
Unfortunately Garrett didn’t take a picture of his duplicate at the time, but here are some of the critiques he received.
 
Critique:
*Do this design first to get it out of the way or start it and then come back to it if you are struggling with it
*Triple check the flower count
*Create a good grid so you can place your flowers into the vase without them moving around
*Watch my scale to where all the placements are.
 

Complete Table

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Garrett finished with a good 45-1hour to go and should have went back as a tiny bit of glue was showing past the corsage backing and a little bit of tape was showing on the bouquet, so time management could be worked on also before July 1st comes. This was a fantastic day of prep and education. Thank you Eldon and Jane Haab of Forget Me Not Flowers and also all the AIFD members that took the time to come help those testing this year understand the process a lot better. 
 
What are you doing to prepare for the PFDE this year or any other floral related examinations? We love to here what our floral.today followers are up to so keep us in the loop on our social media. Make sure to check out Garrett’s adventure to his PFDE Test Prep Day Video.
 
PFDE TEST PREP DAY
http://youtu.be/v4UMALLKsRY
 
Floral.today has already started scheduling interviews at the 2104 AIFD Symposium so keep your eye out for us!
 
 
Till next week,
 
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