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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

College of Southern Nevada – Chieko Fukushima AIFD, CFD

Chieko Fukushima AIFD, CFD is the SAIFD Advisor and educator at the College of Southern Nevada and is striving to grow industry awareness for not just the public but also future floral design generations. Through contests, industry involvement and awareness, Chieko gives the full experience to her students for them to confidently go into floral industry careers.

Dustin 2

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE college of Southern nevada AT THE END OF THE ARTICLE
As a SAIFD Advisor, do think schools show enough support to SAIFD Chapters?

Our school has been gracious in financial support for travel expenses for those that participate in Student Design Competitions. I have took over CSN Floral Design Technology program in 2009 and advised the team of SAIFD that won the “Best of the Best” highest score of the school at Student Design Competition. Ever since, our SAIFD has won many awards and two of member were inducted into AIFD at Chicago and two were awarded CFD in 2014. I am showing actual proof to school administration that through demonstrating the methods and cultivate student skills, creating a mind set for their achievement.

Dustin 1

What advice do you have for professional floral designers looking to be advisors or floral educators?

As professional floral designers you need to advance consistently and reach out for new trends and upgrade your skills. Do not contend who you are, share your new knowledge with your students.

Dustin 6

With university level floral education, where do see most students focusing their future career goals?

They should not just be a professional floral designer employed by someone, students should focus to have and own established business ventures as florists, event companies, wedding consultant/planner and instructors.

What has been one of the most interesting floral topics you have taught so far in your career?

Every two years I  teach the subject “Creativity & Competition”, which I am very interested to bring out individual hidden talents from each students. I have deep satisfaction when I find one in students which gives them confident and strive toward their goals. I enjoy bringing out each students quality and develop their individual skills.

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Do you have a philosophy when it comes to floral education

My advice to all my student is to have “CREATIVE MINDS AND CHALLENGING SPIRITS”

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What major differences have you found when educating professional designers verses student designers?

I found so called professional designers show their arrogance and highly over confident that they know everything but they don’t. Some professional designer doesn’t share their knowledge. Their mentalities are so selfish, since they paid large sum of fee to learn, why should they have to share information to non-paying people. One of my old colleague was afraid to share anything due to lack of self-security. Student designer are so curious and wants to know everything to obtain new information and techniques.

With our ever-changing industry, how have you seen floral education change in the past 5-10 years?

I have owned a full service florist in California for 8 years and have attend all classes offered by FTD and Teleflora educational programs. I have noticed some trade shows just have a few professional’s showing off designs not sellable for florist. Some education requires you to scale down to encourage florist to make a profit. It’s nice to educate three different designs for upgrading for sale price.

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In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Local wholesalers and schools should get together to have more education for the general public and young students to introduce our Floral Industry. One of our Wholesaler sponsors the event “Art in Bloom”, allowing professionals, and students to design their inspiration from Paintings. Then the public judges for the People Choice Award.

When advising SAIFD students, what do you personally think are the most important ways to keep their interest for future careers in the industry?

I feel it’s the best idea to focus on the Floral Industry. Also, I believe that if the students are interested in this floral industry, I would encourage other subjects like business (Accounting), English (Public Speaking), Math ( business math), Information System ( Office, Excel, Power point), and photography.

Dustin 4

What do you think are some of the top floral educational advancements that have helped progress the industry?

PFDE is the best floral education advancement and all the AIFD National Symposium programs.

Each district chapter of FTD and Teleflora should have more educational programs.

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College of Southern Nevada

Website: www.csn.edu
Email: chieko.fukushima@csn.edu
Phone: (702) 651-4207

Course Detail

 

Good luck to Chieko and her students this year in their SAIFD contests and thank you again for sharing with us. Make sure to go support the Student American Institute of Floral Design Chapters in your area, as you will be supporting the future of our industry. You can find all the information about SAIFD HERE!

Till Next Time,

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

Joseph Delarge -Seneca College / eco|stems

 One of the great hidden gems of Canadian floral education is hidden right in the heart of Toronto and that gems name is Joseph Delarge! Joseph is the owner of Toronto’s only environmentally and socially sustainable flower shop where you can find only local, organic and/or fair-trade flowers and plants. Along with his successful business Joseph is the Botany Instructor in the Floral Design Program at Seneca College also located in Toronto, Canada. 

Me making a handmade Red Dogwood wreath.

Me making a handmade Red Dogwood wreath.

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE FLORAL DESIGN INSTITUTE AT THE END OF THE ARTICLE
What major differences do you find when presenting floral education at a university level verses doing workshops at your shop, eco|stems?

In the workshops we hold at the shop our focus is more on the practical and allowing people to make something pretty to take home with them. We cover a bit of the theory specific to the design they’ve made, whether it’s a floral or plant design. The people coming to our in-store workshops are typically doing it for the experience often with a friend or family member.

I would encourage anyone looking to make a career of it to enroll at Seneca or similar. At the college it’s a bit more involved for the student. For 8 months the students have a full-time college schedule of design theory and practical, botany, art, sketching, customer service classes etc. that have different theory/practical ratios. My Botany class is 3 hours every week for 4 months. Each class is about 2/3 theory and 1/3 practical but the amount of theory covered ensures they are spending many hours outside of class studying. They’re there to learn for their future career. The education is intense and thorough!

Joseph Teaching a Workshop at The Toronto Botanical Garden

Joseph Teaching a Workshop at The Toronto Botanical Garden

What advice do you have for designers looking to become a floral educator or presenter?

I’d say it takes a diverse knowledge, experience and a certain level of expertise. I have a varied horticultural background. I grew up on a farm always in the forests, fields, veggie gardens and flower beds. Went to school for greenhouse horticulture at Niagara College and floral design at Seneca. I’ve worked in greenhouses, landscaping and in many flower shops. I’m always learning! To be a teacher you have to always be building on your knowledge and skills. And I’m always taking every opportunity I can get to be up in-front of a crowd talking about flowers and plants.

Rose-hip armature vase arrangement. No foam.

Rose-hip armature vase arrangement. No foam.

With our ever-changing industry, where do you hope see floral education heading in the next 5-10 years?

I see a glut of floral education programs that don’t even come close to preparing the students for a life in this industry. A lot of people in this industry don’t have a complete grasp of the basic skills it takes to be a well rounded florist. I hope to see a better and more intense focus on the basics. If we train people to be experts in this industry we’ll all be better off.

Photo Property of eco | stems

Photo Property of eco | stems

What do you think are some of the top floral educational advancements that have helped progress the industry?

The internet and all it brings has proven to be a great tool to connect people and learn from each other. It would have to be the top educational advancement.

Photo Property of eco | stems

Photo Property of eco | stems

As a floral designer and educator that values using local, organic and fair trade products, do ever find the industry lacking in the area of more natural and clean practices and the educational opportunities presenting them?

Sustainability within the floral industry is lacking to say the least! Although I think things are definitely improving, it’s so wasteful and harmful to people and the planet in a lot of areas. I started eco|stems to show that there are ways to do things differently. And I’ve proven that it can be done! I am always finding ways to inject a little sustainability into my lessons. It’s a challenge. Saying that, it’s our responsibility as an industry to do our part to lesson or even eliminate any negative impact we may have on the planet and the people we live with on it! You have to be the change you want to see in the world.

Veriflora and Rainforest Alliance fair-trade certifications.

Veriflora and Rainforest Alliance fair-trade certifications.

What has been one of the most interesting floral topics you have taught so far in your career?

Kokedama – a very cool form of Japanese Bonsai has been the most interesting thing to teach so far. Google it. I think you’ll see it become a big thing in plant design in the near future!

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Nomenclature, wiring and taping, hand-tied bouquets, armatures, potted plants are a few specific areas of floristry that I feel a lot of florists have trouble with. There’s definitely room for improvement.

A nest like armature bouquet made for Canadian Florist Magazine in 2014

A nest like armature bouquet made for Canadian Florist Magazine in 2014

Do you have a philosophy when it comes to floral education?

No philosophy I live by. I just try to be a source of information and inspiration for my students. I hope that inspires them to do great things with flowers and plants!

eco | stem Everyday Design

eco | stem Everyday Design

If you could teach or educate the floral industry on any topic, what would your dream topic be?

My dream topic would have to be armatures! How to build them and how to work them into your designs. I have taught this subject a couple of times, it was fantastic! I’ve never been able to explore it in the detail that I would like to with a class.

Floral Art installation From Canada Blooms 2014 To The Theme "Wild".

Floral Art installation From Canada Blooms 2014 To The Theme “Wild”.

How do you think floral educators could advance the presence of the floral industry to the public through education?

Floral educators need to live and breathe flowers and plants! If you have a passion for it people will see and it will be infectious! It can be as simple as having workshops. It allows the public to see all of the work and skill that goes into the beauty we create. That works wonders! Make sure the information you are providing is accurate and up to date! Providing incomplete or inaccurate information is one of the easiest ways to turn people off of the floral industry. You need to always be learning especially if you are going to teach.


eco|stems

Website: ecostems.ca
Email: info@ecostems.ca
Phone: 416-214-6479
Workshops

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Seneca College

Website: www.senecacollege.ca
Floral Program Website: www.senecacollege.ca/fulltime/FDN
Email: admissions@senecacollege.ca
Phone: (416) 491-5050 Ext. 22840

 

Thank you to Joseph for bringing a clean industry perspective to floral education, Floral.today looks forward to the next time we get to enjoy Joseph’s designs and industry perspectives. Make sure to follow Joseph with the links above for some truly beautiful design and to see if the 2 Semester Floral Program is for you.

Enjoy the Rest of Your Floral Education Month,

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

Kathy Freeman-Hastings FDI – Floral Design Institute

With 12 years of floral education under her belt at the Floral Design Institute and a degree in fine arts, you can bet the Kathy Freeman-Hastings FDI is going to treat you to an amazing design course. You can expect a fun class atmosphere and a high level of expertise when taking her courses. Check out all the courses Kathy will be instructing this year and sign up today!

Floral Design Institute Director – Kathy Freeman-Hastings FDI

Floral Design Institute Director – Kathy Freeman-Hastings FDI

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE FLORAL DESIGN INSTITUTE AT THE END OF THE ARTICLE
What defines a Floral Design Institute educator?

A passion for floral design and the desire to share that passion!

Photo Property of Floral Design Institute

Photo Property of Floral Design Institute

What has been one of the most interesting floral topics you have taught so far in your career?

Foliage manipulation techniques and the importance of line in design.

What floral topics do you think are over taught or not taught enough in the floral industry?

Clear vase design and hand tied bouquets

Photo Property of Floral Design Institute

Photo Property of Floral Design Institute

What advice do you have for designers looking to become a floral educator or presenter?

Try to learn to talk about what you are doing and why as your hands are working – be clear and concise. It is also important to be able to connect with your audience/students: humor and eye contact.

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Working on speed in designing.

Floral Design Institute Instructors

Floral Design Institute Instructors


Floral Design Institute

Website: www.floraldesigninstitute.com
Phone: 1-800-819-8089
        1-503-223-8089
Email: info@floraldesigninstitute.com

Social Media
Facebook
Twitter
Pinterest
Instagram
Youtube

Course Schedule

 

Floral.today is thankful to Kathy and all the Floral Design Institute Instructors that were able to find the time for our viewers and to take part in Floral Education Month. Check out all that Floral Design Institute has to offer with the links above and show your support for one of the industries top floral industry schools.

Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

Beth Lane FDI – Floral Design Institute

 

Like many great designers Beth Lane FDI started out as a a delivery driver and has worked very hard to get where she is today, a Floral Design Institute Instructor. With over 35 years of experience throughout the industry Beth has gained experience and knowledge that has prepared her to be a great floral educator.

What defines a Floral Design Institute educator?

A person with a good work ethic. A team player – someone who not only has many years of floral knowledge and skill but someone who can be encouraging and is able to meet students where they’re at.

What has been one of the most interesting floral topics you have taught so far in your career?

I actually enjoy teaching about sympathy design. Some people are uncomfortable about this subject. It is a fact of life my perspective is that it is an “honor” to be part of the final tribute.

Photo Property of Floral Design Institute

Photo Property of Floral Design Institute

Do you have a philosophy when it comes to floral education?

For me, it is a privilege to be able to come along side our students. Many have dreamt of floral school for a very long time and we get to be part of that dream. Philosophy: Be kind and encourage.

What floral topics do you think are over taught or not taught enough in the floral industry?

Well… that’s top secret.

What difficulties do floral institutes face that floral shops and companies don’t face?

Floral schools have an ever changing population. We have students from literally all over the world. Communication is key in terms of speaking clearly, slowly and in understanding the students response.

What advice do you have for designers looking to become a floral educator or presenter?

You better like people! We ALL bring something to the table. Teachers must embrace the differences.

What do you think are some of the top floral educational advancements that have helped progress the industry?

Internet and specifically social media is huge in terms of networking with other designers in and outside of the country. The awareness and sharing of new things and techniques is but a click away.

How do you believe the US could increase it’s industry awareness to attract younger designers?

I want to see flowers at the Oscars, Golden Globes, Emmy, and SAG. At the ceremonies, not just the parties…more visibility overall.

Floral Design Institute Instructors

Floral Design Institute Instructors

Floral Design Institute

Website: www.floraldesigninstitute.com
Phone: 1-800-819-8089
        1-503-223-8089
Email: info@floraldesigninstitute.com

Social Media
Facebook
Twitter
Pinterest
Instagram
Youtube

Course Schedule

 

Thank you to Beth for taking dome time for Floral Education Month. You can contact the Floral Design Institute for all Beth’s course details.

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

Callie DeWolf AIFD, CFD, FDI – Floral Design Institute

Floral Design Institute Instrutor – Callie DeWolf AIFD, CFD, FDI

Floral Design Institute Instrutor – Callie DeWolf AIFD, CFD, FDI

Callie DeWolf AIFD, CFD, FDI went from a student in 2006 then transitioned and moved to portland to work for the Floral Design Institute. Callie instructs a wide variety of courses ranging from basic, advance and specialty courses, being a well round educator and designer. Make sure to visit the link below to sign up for one of Callie’s fun filled classes.

 

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE FLORAL DESIGN INSTITUTE AT THE END OF THE ARTICLE
What defines a Floral Design Institute educator?

Floral Design Institute instructors are professional, caring, and passionate people, who bring their extensive knowledge and understanding of the industry to their students in and fun and approachable way.

What has been one of the most interesting floral topics you have taught so far in your career?

This is a tough one for me as each class brings new challenges and excitement. I would have to say that Large Scale is the most fun and interesting in the fact that there are so many ways to create a mechanically correct structure that supports a grad and awe inspiring design. Then I would have to say designing for completion and evaluation as this is such a different way of designing, it forces not only the designers to think differently, but also pushes us as teachers to teach in a different manor as the outcome of these designs is much different than for a customer.

Second would have to be basic floral design. When I first began to teach this subject it pushed me to find words for why I do what I do. Yes, I can make a beautiful hand tie bouquet, but how do you begin to verbalize that to a student who is in the virtual classroom. This was a wonderful challenge in the fact that it not only brought (and continues to bring) understanding to my students but also helped me to form a deeper understanding of the design process.

Do you have a philosophy when it comes to floral education?

Going to school can be stressful, especially when working through a distance learning program as so many FDI students are. In moments of stress or self-doubt I tell my students “Breathe deep and enjoy the flowers”.

Because really, the flowers are why we do what we do. The rest will fall into place in time; one just has to enjoy the process. J

Photo Property of Floral Design Institute

Photo Property of Floral Design Institute

With our ever-changing industry, where do you see floral education heading in the next 10-15 years?

With flowers becoming a more and more popular art form, finding new and innovative ways to educate will be essential. I foresee a greater demand for supplemental education, focused classes that discuss a certain aspect of design or the industry; a kind of build your own education if you will. Of course I think there will be a greater push towards online education. Which we are already seeing, and with that comes some unique challenges. How will we ensure quality education without a classroom? Technology will certainly be a large player in this shift. This is and will be an exciting time; the future of floral education is very bright.

 What floral topics do you think are over taught or not taught enough in the floral industry?

It is difficult to say what is over taught or under taught. If we look at just the design aspect, a strong foundation is needed to succeed with any medium, so this cannot be taught enough. Having a firm understanding of the elements and principles of design is essential. Our industry is always changing, and having that strong foundation to build upon will allow designers to evolve and stay current.

What difficulties do floral institutes face that floral shops and companies don’t face?

The challenges that institutions face is really in the classroom; whether it is in person or through distance learning, making sure that each and every students needs are being met and all learning styles are addressed with each lesson. Teachers must be able to change and adapt to the abilities and needs of each student, ensuring comprehension and long term understanding, making sure that the students have all the necessary tools and knowledge for success in a floral career.

Photo Property of Floral Design Institute

Photo Property of Floral Design Institute

What advice do you have for designers looking to become a floral educator or presenter?

Get to know yourself and your style. Have fun with this, because having a solid understanding of who you are is very important in maintaining a strong consistent educational voice.

What do you think are some of the top floral educational advancements that have helped progress the industry?

The first one would have to be Floral Design Institute’s Distance Learning program—giggle; my bias had to come out somewhere. We have given students another option for their floral studies, while still maintaining all of the hands on training and feedback that they need in order to learn and grow as a designer. Graduates from our distance learning programs go on to very successful careers, which can only help to strengthen the floral industry as a whole. Besides that, we as floral designers have wonderful jobs, in the fact that there are always new products to play with, containers, ribbons, jewels, and of curse flowers, each of these is an advancement—maybe not a big one—but one that contributes and as a whole pushes us forward.

How do you believe the US could increase it’s industry awareness to attract younger designers?

Being a floral designer is glamorous; flowers are sexy; but how do we sell that to students or even potential students? I firmly believe that selling the art and the luxury of flowers is where we should begin. This comes down to strategic marketing of ones skills and artistic talents. How? A strong web presents is vital; not only with social media, but with blogs, and a well-designed user friendly website because this is where that younger demographic lives. By embracing technology and utilizing this to our fullest extent, we can capture the attention of younger designers and create a strong awareness for ourselves and the industry.

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Floral institutions are not just for beginning education, they are your creative resource with endless possibilities and opportunities for every aspect of the floral industry. Creating strong working relationships between everyone is what will maintain our industry and keep us growing.

Floral Design Institute Instructors

Floral Design Institute Instructors

Floral Design Institute

Website: www.floraldesigninstitute.com
Phone: 1-800-819-8089
        1-503-223-8089
Email: info@floraldesigninstitute.com

Social Media
Facebook
Twitter
Pinterest
Instagram
Youtube

Course Schedule

 

Thanks to Callie for give us her point of view on floral education! Floral.today enjoys watching Callie’s personal Instagram as she fills up the world with beautiful floral pictures and design.

Stay Tuned,

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

David Kesler AIFD, PFCI, FDI – Floral Design Institute

From business to design David Kesler AIFD, PFCI, FDI of the Floral Design Institute is here for you! Some of the topics David is known for at the Floral Design Institute range from marketing and business to advance design skills and techniques. Just like his wife, Leanne Kesler AIFD, PFCI, FDI, David hosts a large variety of knowledge and extensive experience from years of involvement in our industry, so you know your in for a one of a kind learning adventure.

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE FLORAL DESIGN INSTITUTE AT THE END OF THE ARTICLE
Floral Design Institute Director – David Kesler AIFD, PFCI, FDI

Floral Design Institute Director – David Kesler AIFD, PFCI, FDI

 

What defines a Floral Design Institute educator?

Floral Design Institute Instructors are talented and experienced in Floral Design. They are skilled in teaching methods and understanding of differing learning styles. Most importantly they are humble in their abilities, compassionate and able to encourage students to achieve the highest level of their abilities.

What has been one of the most interesting floral topics you have taught so far in your career?

The Floral Entrepreneurs’ Weekend; sixteen hours of the business of flowers, strategy, planning, site location, marketing, and finance, covering everything from cash flow spreadsheets to website design. It is such a joy to see the excitement, the entrepreneurial energy and the amazing new business ideas. We are going to see wonderful new floral businesses in the coming decade.

Do you have a philosophy when it comes to floral education?

You do not have to be a great designer to be a great teacher, but you must be a great teacher, “good-enough” is a disservice to the student. The ability to teach is both a gift and a burden of responsibility. Those who teach must first be insatiable students.

With our ever-changing industry, where do you see floral education heading in the next 10-15 years?

I see an increased importance placed on a strong foundation of floral design education. There will be an intensified value and demand for Floral Design Certification from premier schools offering substantive training. Training will remain hands-on, but will be primarily online / digital and much faster paced.

What floral topics do you think are over taught or not taught enough in the floral industry?

Over-taught; cookie-cutter, formulaic, design demonstrations

Under-taught; floral design basics, theory, mechanics & engineering, techniques, care & handling.

What difficulties do floral institutes face that floral shops and companies don’t face?

The easy answer is “governmental regulations”. However, I also believe that schools need to be licensed and regulated. There needs to be guidelines and accountability. But, less paperwork would be nice.

What advice do you have for designers looking to become a floral educator or presenter?

You must love to teach more than you love to design. You must want to share more than you want to create. You must learn to design and speak at the same time, and you must be humble.

What do you think are some of the top floral educational advancements that have helped progress the industry?

No question, technology. The ability to instantly create, share and critique anywhere in the world.

How do you believe the US could increase its industry awareness to attract younger designers?

Be nice to new designers; encourage, promote and celebrate them. And yes, a living wage is important.

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Too many in the industry are clinging to the status quo. We must seek out, welcome and embrace change.

Floral Design Institute Instructors

Floral Design Institute Instructors


Floral Design Institute

Website: www.floraldesigninstitute.com
Phone: 1-800-819-8089
        1-503-223-8089
Email: info@floraldesigninstitute.com

Social Media
Facebook
Twitter
Pinterest
Instagram
Youtube

Course Schedule

 

Thank you to David for taking the time for Floral.today and Education Month! We look forward to seeing David and the Floral Design Institute at this years AIFD Symposium Partners Expo, July 1st!

Join us tomorrow for the rest of the amazing Floral Design Institute Team,

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month, Industry Events

Leanne Kesler AIFD, PFCI, FDI – Floral Design Institute

 

For the whole weekend we are bringing you one of the most recognized and loved floral school in the United States, the Floral Design Institute! Floral.today is starting off the weekend with the directors, Leanne Kesler AIFD, PFCI, FDI and David Kesler AIFD, PFCI, FDI and then featuring all their amazing educators throughout Sunday. So sit back and enjoy the passion these wonderful educators have to share with you for Floral Education Month!

YOU CAN FIND ALL THE CONTACT INFORMATION FOR THE FLORAL DESIGN INSTITUTE AT THE END OF THE ARTICLE
Floral Design Institute Director - Leann Kessler AIFD, PFCI, FDI

Floral Design Institute Director – Leanne Kesler AIFD, PFCI, FDI

What defines a Floral Design Institute educator?

A Floral Design Institute educator is a talented designer with the ability to verbalize articulately the techniques, mechanics, elements and principles of design. They also have a deep understanding of learning styles and how to teach to each successfully.

What has been one of the most interesting floral topics you have taught so far in your career?

I would have to say the Wedding Floral Specialist Course is a favorite but, the Designing for Evaluation and Competition has been the most interesting by far. Designed for skilled floral artists, this class brings an amazing creative energy to the Learning Center. Every time I have taught this class I have come away with a new thought, concept or technique to add to my own skill library and pass on to future students.

Do you have a philosophy when it comes to floral education?

I believe floral education must be presented in three ways – students must hear the lesson, read the lesson and see the lesson demonstrated. Understanding and mastery of the skill is achieved when the student is able to finish the cycle by presenting the material to the instructor in all three formats – explaining the concept verbally, writing out the information and creating the design.

On a deeper note: I believe floral education begins at an early age with the first blooming weed pulled from the garden and continues through life. Floral education ends when the soul begins to die.

With our ever-changing industry, where do you see floral education heading in the next 10-15 years?

I see the need for focused, intense instruction on a precise need. It may be simply hand tied bouquets mastered by the street corner or grocery store florist or focused instruction on the hand work of corsages and boutonnieres. As with all things, specialization has become the key to success.

I also see the need for on-demand, specialized, on-line education. We have addressed this with our Flower Lovers Club. These members have 24-7 access to five private educational libraries and streamlined access to a Floral Design Institute floral specialist when they have a question.

What floral topics do you think are over taught or not taught enough in the floral industry?

I don’t think anything is over-taught in our industry. There really can’t be too much education. Under-taught would have to be the basics – it breaks my heart to see fabulous creative designs fail due to poor mechanics and/or poor care and handling practices.

What difficulties do floral institutes face that floral shops and companies don’t face?

That would have to be government regulations. Meeting the requirements of the Department of Education within the realm of servicing the needs of our floral industry can be quite challenging and an exercise in patience.

What advice do you have for designers looking to become a floral educator or presenter?

Attend every seminar and school you possibly can. Determine what is missing and what you can do better… then do it! When preparing to be a school owner, I visited European schools, studied with many floral artists and read every book I could get my hands on. Then, when I saw what areas were not being fully provided for, that is where we focused. I can confidently say, our Basic and Advanced programs to become a Certified Floral Designer are the best in the world.

On a side note, as you prepare to teach, it helps to verbalize what you are doing as you create an arrangement. Your co-workers may think you are a little weird but…oh, well!

What do you think are some of the top floral educational advancements that have helped progress the industry?

Technology is king. We now have access to information from anywhere in the world at anytime. Second would be the ease of transportation. Flowers come to you from anywhere and you can go to flowers anywhere. That means you can go study anywhere – How cool is that?!?!?!

How do you believe the US could increase it’s industry awareness to attract younger designers?

Go to them. Don’t wait for them to come to you. Reach out in both the physical and virtual worlds. Visit their studios and celebrate their successes. Join them in the social world and see what has them excited.

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

The biggest shortcoming in our industry is not just education but the industry as a whole. We’ve forgotten how fun it is to be a florist. We’ve forgotten to focus on what we can do. We’ve forgotten we are in charge of our business. We’ve forgotten to put ourselves first. We have become an industry of reaction rather than taking proactive steps forward.

Open your eyes to all there is. Choose to set your boundaries and enjoy the privilege of working with fresh cut flowers every day.

Floral Design Institute Instructors

Floral Design Institute Instructors

Floral Design Institute

Website: www.floraldesigninstitute.com
Phone: 1-800-819-8089
        1-503-223-8089
Email: info@floraldesigninstitute.com

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Course Schedule

Huge thanks to Leanne for taking the time to share her passion for floral education with us and all the Floral Design Institute educators that have yet to come. Make sure to stop by the Floral Design Institute both at this years AIFD Symposium Partners Expo and to check out all the fantastic floral courses they offer.

Till Next Time,

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Feature Designer, Floral Education Month, Products

Doug Bates CFD, Wire Technique Magician

 

What’s Floral Education Month without learning some awesome techniques and sharpening our floral knowledge?

The One and Only Doug Bates CFD

The One and Only Doug Bates CFD

Floral.today found you someone who inspires us with not just his wonderful floral design skills, but his trend setting wire work, Mr. Doug Bates CFD. Here are two of Doug’s most recent videos on a multi-wire weaving technique that is great for boutonnieres, corsages and adorning arrangements. So enjoy and make sure to not only leave Doug your comments, but to also share the videos with all your friends and colleagues.

YOU CAN FIND ALL THE CONTACT INFORMATION FOR Doug and what events he will be at, located at the end of the article.
Wire Technique With Doug Bates CFD

Wire Techniques With Doug Bates CFD – Boutonniere Base

Photo Property of Doug Bates CFD

Photo Property of Doug Bates CFD

So what did you think? We appreciate and thank Doug for being a floral trendsetter and look forward to the bright future he has in our industry.

Doug Bates CFD

Website: www.designsbyvogts.com
Phone: (269) 651-1000

Social Media

Facebook
Twitter
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Youtube

 

Make sure to check Doug out at this years AIFD Symposium in Denver where he will be inducted into AIFD and will be presenting for Fitz Designs. You can also see his beautiful work at this year’s Nature’s Creative Edge in Fruitport, MI. Again make sure to go show Doug some love as he continues to bring amazing skill and trend setting design to our industry.

See you back here on Friday where we will have The UK School of Floristry,

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month

Parkland College ~ Trisha Locke, AIFD, CFD, ICPF

 

As an accredited AIFD member, Floral Educator at Parkland College and an Artist In Resident at the University of Illinois, you can be sure that you have seen Trisha Locke AIFD, CFD, ICPF at some point teaching, judging or guiding students in the industry. Through her love of spreading floral education Trisha has lead many students to successful careers in the industry. Trisha is a strong supporter of the Illinois State Floral Association and their Illinois Certified Profession Florist program.

You can find all the contact information for Trisha Locke AIFD, CFD, ICPF and Parkland College at the bottom of the article.

 

Photo Property of Trisha Locke AIFD, CFD, ICPF

Photo Property of Trisha Locke AIFD, CFD, ICPF

How much support do you receive from the University of Illinois for your SAIFD group?

The University supports our chapter in numerous ways. The University allows us to hold fundraisers on campus such as silent auctions, floral competitions, and flower sales. The University also allows us use its facilities for chapter meetings and other events at no cost. In some cases, student fees can be used to help to support activities of the chapter.

What advice do you have for designers looking to find proper floral education?

It depends on where the person is in their career path and what type of education they are looking for. If they are exploring career options while they are in college and want a college degree, I usually suggest taking a beginning floral design class to see if they enjoy it. Taking a class like that also gives them an opportunity to develop basic design skills and knowledge. However, obtaining a college degree can mean taking other classes that are not directly related to floral design and that path can be significantly more expensive. If a designer is already working in the field and is looking to advance their skills and floral knowledge, a targeted certification program through a Florist Association or a floral school can be a great option. Classes offered by those organizations are often very hands-on and help develop design skills and practical knowledge. This route also gives a person a chance to meet people in the industry and learn from the experiences of a variety of designers and floral professionals. If a designer is looking to be a leader in education, I would recommend a path to becoming an accredited member of the American Institute of Floral Designers’ (AIFD).

What has been one of the most interesting floral topics you have taught so far in your career?

Sympathy designs. It can be a hard topic to discuss because people often don’t want to think about death. I prefer to present the topic as a “Celebration of Life”. Students seem to embrace it more. I have the students work together on a group sympathy project. They have to come up with an overall theme for their mock tribute, which includes selecting a color scheme and hobbies/interest of the person being honored. The final step is to create a design that is tailored to the deceased. The students always amaze me with their designs. They get creative with the items they choose to include, as well. I have seen baseballs, horseshoes, fireman boots/hat, soldiers’ metals and family portraits just to name a few.

Photo Property of Trisha Locke AIFD, CFD, ICPF

Photo Property of Trisha Locke AIFD, CFD, ICPF

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Some of the shortcomings come from our attitudes about educating ourselves. We tend to be too busy to take a class or we don’t want to spend the money. I personally would like to see designers invest more in themselves and embrace the attitude that education is a lifelong process. Each time we take educational opportunities, we will not only continue to build strong bonds within the floral community, but we will inspire each other to become better designers. In every class that I’ve taken, I’ve learned something useful, even when I’ve taken multiple classes from the same instructor. You can also learn a lot during a class by networking and sharing information with other attendees. I have especially seen this while participating in the Illinois State Florist’s Association (ISFA) Bootcamps.

How important do you find floral contests and conferences for students advancement in floral education?

It has been huge for my students. I have taken students to the ISFA conference almost every year since I started teaching eight years ago. I think your first conference is the most memorable. Students usually haven’t seen anything like it; the vendors, the stage shows, the design styles, the types of flowers, and the incredibly artistic creations by talented designers. Students can be intimidated by participating and competing, but is it a great experience in their development and afterward they really feel a sense of accomplishment. A conference experience is not something you can teach in a classroom.

With our ever-changing industry, where do you see floral education heading in the next 5-10 years?

There will always be a need for the tried and true methods. A commitment to consistent execution of design fundamentals will always be important. The internet will continue to be a place for designers to get information and be inspired, but I would like to see a continued commitment to hands-on classes and mentoring. There is something special about getting design instruction in person and getting individualized feedback on your work and new techniques.

Photo Property of Trisha Locke AIFD, CFD, ICPF

Photo Property of Trisha Locke AIFD, CFD, ICPF

With university level floral education, where do see most students focusing their future career goals?

Floriculture was historically the major of floral designers, but many of those programs are no longer offered as a major. It seems that the universities are also reducing their horticultural program offerings and so students tend to focus on other areas of study including sustainable farming, agricultural education, hospitality, event planning, plant breeding, plant biology, botany, landscape design or business. Those are areas of study that have been available to students that have transferred from Parkland College (a 2-year school) to a 4-year institution.

Do you have a philosophy when it comes to floral education?

Strive to do your best. Not all students studying floral design are going to be professional florists, but I expect them to expand their horizons by trying something new, and I hope they enjoy working on projects and the end results. I also remind them, that I am giving them the knowledge, but they need to practice to keep improving. For example, making bows out of ribbon seems to be one of the most fundamental skills, but has to be practiced many times to get it right!

What do you think are some of the top floral educational advancements that have helped progress the industry?

I think the best is that education is available in many different ways and at any time of the day, which helps designers become better and stay on top of what is happening in the industry. There is a great opportunity with webinars and other online learning to expand designers’ skills. Magazines have added education articles in their monthly issues. Product companies have videos and mini magazines to show how to use their new products.

Photo Property of Trisha Locke AIFD, CFD, ICPF

Photo Property of Trisha Locke AIFD, CFD, ICPF

What would you say are the top 3 most important skills or bits of floral knowledge to instill in future designers through floral education?

1. Mechanics. Great mechanics are the hallmark of professionals.

2. Challenge yourself, never stop learning. Take a class and try new things, even if you don’t think it’s something you would normally do. Take the ideas presented and make it into something you can use.

3. Love what you do, but don’t give it away. Make sure the lovely designs that you enjoy making also pay the bills. Charge enough for your time and materials!

Trisha Locke AIFD, CFD, ICPF

Website: www.lockefloral.com
Email: info@lockefloral.com 
Phone: (217) 840-3866


Parkland College

Website: www.parkland.edu
Email: admissions@parkland.edu
Phone: (888) 467-6065

Thank you again to Trisha for taking the time to share with us more on floral education.

Join us on Wednesday as we bring you Doug Bates and his amazing wire working techniques!

Be Here On Wednesday,

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Feature Designer, Featured Floral School, Floral Companies, Floral Education Month

Phil Rulloda AAF, AIFD, PFCI ~ Phil Rulloda Southern California School of Floral Design

 International award winner, educator, mentor and presenter Phil Rulloda AAF, AIFD, PFCI is one of those names that resonates through the industry and will continue to for many generations to come. From his design philosophy to intense level of skill, Phil always takes floral design and education to a higher level.

 

The Phil Rulloda Southern California School of Floral Design has mentored many on their path to national competition titles, AIFD Accreditations, and highly recognized businesses. The high regard the school has for floral design and floral art takes designers on a unique journey of elevating their mental state and physical design skills. From single day to 10 day classes, designers can find courses that fit their personal design level and schedule perfectly.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

THROUGHOUT FLORAL EDUCATION MONTH WE WILL HAVE INTERVIEWS FOLLOWED BY HOW TO GET IN TOUCH AND FOLLOW ALL THE WONDERFUL PEOPLE INVOLVED.
Where have you found the greatest enjoyment in all the years of educating at the Phil Rulloda Southern California School of Floral Design?

My greatest joy is having been a mentor to many for over forty years. A mentor is loyal friend, advisor, teacher, coach and educator. A mentor brings hope and passion to ones dreams. He or she helps add clarity to one’s knowledge and information. Trainers teach you “how”, educators teach you “why”, and mentors teach you insight and are willing to make a commitment to help individuals attain mastery. A mentor offers an unwavering resolve to assist with discovery and perfection of your greatness from within. He or she may “raise the bar”, because the goals are attainable. If you could do more and be more, wouldn’t you? I believe in my students before they believe in themselves. I enjoy helping students realize their dream of working in the floral industry, assisting students succeed in competitions, and reach their goal of becoming AIFD members.

Photo Property of Sheryl Timmermann CFD

Photo Property of Sheryl Timmermann CFD

What struggles do independent floral schools face that major university programs or floral shops don’t have to face?

Marketing power. Most have brand recognition.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

In your personal opinion what are some of the shortcomings in floral education that the industry should strive towards working on?

Recognizing that education is a worthwhile investment. Education is the key that separates the hobbyist from professional. Education costs but no education costs much more.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

Why do you think continuous education is so important to personal and design growth?

The Japanese have a word “Kaizen” meaning: “ongoing-continual learning”. What can you reason but from what you know. When you know a little, you can’t do much. When you know a lot and can apply it, you can go a long way. You have to reinvent yourself every day. Inject yourself with some “mental protein” and do some “brain ups” every day. You can’t celebrate sameness and survive into today’s economy. You need to create designs smarter than the day after tomorrow. Increase your sales skills and provide service beyond the sale.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

Where are the best outlets for designers to look for floral education courses in their area’s or internationally?

AIFD Partners, Social Media, and floral trade publications.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

Do you have a philosophy when it comes to floral education?

‘Discere Faciendo’: “Learn by doing”; Education is for a life time. Doing is remembering. You hear it, you see it, you do it, you retain it, and you teach it.

With our ever-changing industry, where have you seen the floral industry change the most over the past 5-10 years?

Consumer spending their dollars at outlets, other than traditional flower shops.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

What advice do you have designers looking to progress further in the floral industry?

Make sure you are current with design styles and current trends. Position yourself in an environment where you can utilize your skills and talent. One caveat. There is a difference between financial practicality and floral art.

What do you think are some of the top floral educational advancements that have helped progress the industry?

The internet and social media has been a wonderful vehicle for opportunities to learn and exchange ideas.

Photo Property of Phil Rulloda Southern California School of Floral Design

Photo Property of Phil Rulloda Southern California School of Floral Design

Who do you think are some of the next generation floral educators the industry has to look forward to?

That is a difficult question. There are many talented designers throughout the country. Many of my former students are now teaching. Only time will tell.

Phil Rulloda Southern California School of Floral Design

Website : www.philrulloda.com
Email : info@philrulloda.com
Phone : (800) 981-7445 ~ (714) 776-7445

Class Schedule

 

“If you’re ready for a career in floral design or want to advance to the next level of floral arrangement skills, our classes have a proven track record of training the finest floral designers in America. All hands-on instruction from North America’s most award-winning team of teachers is taught here. Their record of design championships and successful flower shop operations teach real-world skills about the art of floral design and the operation of a retail flower business. All the classes are small in size with individualized attention to hone the skills necessary to succeed as a career floral designer.” – Phil Rulloda AAF, AIFD, PFCI

Thank you again to Phil for taking the time to answer some of our questions about floral education and a bit about the Phil Rulloda Southern California School of Floral Design. Floral.today has worked with people who’s lives and design have been influenced by this wonderful man and hope your able to get the chance.

We are happy to bring you all of these great talents and schools next week starting Monday!

Doug Bates Wire Work

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Rittners School of Floral Design

rittner logo

and

UK School of Floristry

UKSOF

 

We shall see you on Monday,

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